Tag Archives: safety

Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers

Branding Lessons

Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers by Tobi Elkin, Staff Writer @tobielkin, March 24, 2017 As more advertisers curtail non-search advertising on its platform, Google finds itself in the line of fire and looking for technology solutions that also require human judgment. Google acknowledged it will hire more people and deploy … Continue reading Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers →

Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network

Google Advertisement

Ginny Marvin on February 28, 2017     What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and retargeting, brands can find themselves cozied up to content that may not match up with their values and messaging. That’s not new, but the proliferation of sites aimed … Continue reading Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network →

Great Expectations: A Personal Perspective on Safety and Security in the Era of Coworking

Work Environment

Paula Gomprecht — February 14, 2017 — February 14, 2017 As a woman, I have certain expectations for what a safe workplace should be, and most may not differ greatly from those of my male coworkers. I want to be confident that if I step away from my belongings, they will still be there when … Continue reading Great Expectations: A Personal Perspective on Safety and Security in the Era of Coworking →

5 Questions Your HR Team Should Ask About Workplace Safety

Work Environment

by Cosette Jarrett Follow @cosettejarrettSeptember 2, 2016 Workplace safety undoubtedly becomes a larger issue each year a company is in business. As a company grows and demand increases, it becomes more and more necessary for its owner(s) to assess their operations to ensure that they are maintaining workplace safety as they attempt to increase efficiency. … Continue reading 5 Questions Your HR Team Should Ask About Workplace Safety →

7 Ways Businesses Can Improve Their Workplace Performance $ Safety

Work Environment

by Ryan Ayers June 22, 2016 Follow @TheBizTechGuruJune 22, 2016 Americans are working more than ever. While that shows that our workforce is dedicated and willing to put in a lot of effort for employers, this spike in workload comes at a cost: reduced productivity, health, wellness, and safety, all of which contribute to more … Continue reading 7 Ways Businesses Can Improve Their Workplace Performance $ Safety →

Social Media Safety: 5 Dangers Every Influencer Needs to Know About

Social Media Competition

Gina BadalatyMay 27, 2015 Anyone with an online presence is vulnerable to potential threats. For influencers who share information about their family and friends, the danger is increased but as a professional, you need to be out there. Can you protect yourself and still share things publicly? This guide will help you reduce security risks … Continue reading Social Media Safety: 5 Dangers Every Influencer Needs to Know About →

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