By the end of May, the Excluded Category options for Audience Network, Instant Article and in-stream video ads will be replaced with the new Inventory Filters, giving marketers streamlined control over content associated with their ads. Amy Gesenhues on April 11, 2019 Facebook rolled out new brand safety inventory filters for Audience Network, Instant Articles … Continue reading Facebook to replace Exclude Categories with new brand safety ad filters
Amanda Clark — April 1, 2019 Follow @GrammarChicInc — April 1, 2019 Over the years, searching and applying for jobs has shifted from reading the newspaper and submitting a hard copy to doing everything online. There are plenty of websites featuring job opportunities, and nowadays you can even use your LinkedIn profile to apply. While … Continue reading Practicing Digital Safety During Your Job Search
A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand’s needs. Danny Macdonald on January 29, 2019 After years of breaking news, brand safety challenges continued to steal headlines in 2018. Despite improved dialogue between brands, media owners and … Continue reading Best practices for a new era of brand safety
Brian Rutledge — December 14, 2018 — December 14, 2018 From natural disasters, errant employees, malware to even a rodent with an appetite for cables — the likelihood of an organization suffering a data disaster has never been greater. An organization’s best defense is to plan for business continuity and disaster recovery by using best … Continue reading Business Continuity and Disaster Recovery: Your Organization’s Safety Plan
Why Hasn’t Google Felt The Repercussions Of Its Brand Safety Failings? by Nick Welch , Op-Ed Contributor, July 27, 2018 Google’s earnings announcement this week showcases how the company can seemingly do no wrong. Ad revenues continue to grow — even as some brands still refuse to spend their budgets on YouTube ad placements following … Continue reading Why Hasn’t Google Felt The Repercussions Of Its Brand Safety Failings?
Google, Facebook, Others Pitch In-App Ads’ Brand Safety by Laurie Sullivan @lauriesullivan, March 15, 2018 Many more major brands are pumping big advertising dollars into mobile games, pushing Google, Facebook and others into the in-app gaming ad space. Some believe this is in response to brands searching for a secure, safe place to run video … Continue reading Google, Facebook, Others Pitch In-App Ads’ Brand Safety
Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns. Ginny Marvin on June 26, 2017 As adoption of programmatic and retargeting ad buying has grown, brand safety — while certainly a concern — has often taken … Continue reading Timeline: Google’s ongoing efforts to address brand safety on YouTube
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand. Mark Williams on June 15, 2017 Photo © Bloomicon / Shutterstock.com So your ad drove a million views — cool. Now, did all those … Continue reading Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
Audience Buying Delivers People, Not Safety by John Douglas , Op-Ed Contributor, June 2, 2017 At this moment, there is a popular online platform facing an advertising crisis. Fueled by both user-generated and premium content, this platform generates incredible engagement numbers with a massive audience, but is struggling amid fears that brand messages are lining … Continue reading Audience Buying Delivers People, Not Safety
Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures by Laurie Sullivan @lauriesullivan, May 3, 2017 Only 27% of media buyers and planners say “with confidence” they are informed of the brand safety measures for the ads they buy, according to research released Wednesday. The data from Vibrant Media suggests 33% do not feel … Continue reading Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
