You can double down on performance marketing, but you’ll wind up spending more for less if you skip brand-building. Mike Ruff on April 15, 2025 Measuring the bottom-line impact of brand-building activities isn’t easy, but every company wants — and needs — to do it. Without it, it’s difficult to spend your advertising budget … Continue reading How to prove the value of brand marketing without sacrificing ROI
Jessica Mehring May 3, 2021 As a technology copywriter and strategic consultant, I’m often asked how I manage multiple big clients with such a small team — especially since I personally manage each client relationship and do most of the writing. The answer isn’t as complex as you might think. And it doesn’t involve 80-hour … Continue reading My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)
Tommy Wyher — December 18, 2018 — December 18, 2018 The truth is that most startups do not have an angel investor that funded millions of dollars for the company to get going and become profitable. Personal funds or small business loans are startup capital for a vast amount of companies in their infancy. For … Continue reading How To Reduce Costs at a Startup Without Sacrificing Quality of Work
Outsource Work Without Sacrificing Quality Outsourcing refers to a situation where companies entrust some of their processes to external vendors. Businesses benefit from this practice in several ways. For example, the cost of performing these outsourced tasks is lower than it is if the company executed them. Another one is that the business … Continue reading Outsource Work Without Sacrificing Quality
Jeanette Nyden — March 20, 2017 Follow @JeanetteNyden— March 20, 2017 There is an urgent problem facing many companies: Deflation, the devaluing of goods and services as demand shrivels up. For the past 5 years that I’ve been teaching and coaching negotiation skills, my clients have been faced with pressure to reduce prices. Folks, this … Continue reading Negotiating Price Without Sacrificing Margins
by Jason Popp December 31, 2015 Follow @jasonpoppDecember 31, 2015 Imagine you own a restaurant, and you’re expanding it to another country. Will you keep the same American flavors and just expect the new market to like them? Of course not! You’ll do your due diligence and research to ensure you offer your new patrons … Continue reading How to Build a Global Company Without Sacrificing Local Flavor
