The Intersection of SEO and IoT: The Role of SEO in Promoting IoT Devices Jaya Iyer / Sep 15, 2023 The rapid adoption of Internet-of-Things (IoT) devices globally and across every sector is changing how we search and share information. IoT devices go beyond just personal technology like smartphones and computers. They include smart … Continue reading The Intersection of SEO and IoT: The Role of SEO in Promoting IoT Devices
Rivals Google, Microsoft Expand On Role Of Generative AI At Events by Laurie Sullivan , Staff Writer @lauriesullivan, May 23, 2023 Google and Microsoft held separate events on Tuesday focusing on artificial intelligence (AI) and large language models (LLM). While Google focused its message on marketing at Marketing Live, Microsoft focused its messaging on technology for … Continue reading Rivals Google, Microsoft Expand On Role Of Generative AI At Events
Ride the AI wave to improve your content marketing strategy. Show your execs and team how to create real value and meaningful experiences. Scott Vaughan on March 7, 2023 ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. … Continue reading 3 ways to rethink content’s role in your B2B GTM strategy
By scaling supplier engagement with compelling content and powerful martech, marketers can help reduce carbon emissions in the supply chain. Spence Darrington on November 3, 2022 Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But … Continue reading The role of modern marketing in carbon reduction
What is the Role of IoT in the Manufacturing Sector? Beryl Miller / 15 Sep 2022 The development of many industries, notably the manufacturing industry, is significantly influenced by technological improvement, especially the internet of things which has led to significant advancements in the manufacturing industries. Technological revolutions have been frequent in the manufacturing … Continue reading What is the Role of IoT in the Manufacturing Sector?
By Elizabeth Oglesby September 05, 2022 Tech workers, warehouse employees, and baristas have notched many victories in recent months at major U.S. companies long deemed long shots for unions, including Apple, Amazon, and Starbucks. To me, these recent union wins recall another pivotal period in the U.S. labor movement several decades ago. But … Continue reading How Central American immigrants played a vital role in the U.S. labor movement
By Cristian Apetrei August 29, 2022 Since health officials confirmed the first COVID-19 cases, misinformation has spread just as quickly as the virus. Social media may have made the amount, variety, and speed of misinformation seem unprecedented, but COVID-19 isn’t the first pandemic where false and harmful information has set back public health. Misinformation altered how people trusted … Continue reading Misinformation played a deadly role in both the COVID and HIV/AIDS pandemics
By Leigh Giangreco May 19, 2022 Nondisclosure agreements have emerged as one of the most routine legal documents that American workers sign. By 2018, a third of the U.S. workforce had a gag clause in their contract, according to a report from Harvard Business Review. At first created to protect company trade secrets, NDAs … Continue reading How tech workers had an outsize role in shaping efforts to nix NDAs
How Can Technology Play a Vital Role in Your Business Success? Jennifer Skyes / 16 May 2022 Technology encompasses a vast body of knowledge and tools that facilitate the efficient and innovative use of economic resources in producing goods and services. Therefore, technological advancement is critical to economic growth and development. The more advanced … Continue reading How Can Technology Play a Vital Role in Your Business Success?
Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds by Laurie Sullivan @lauriesullivan, May 9, 2022 GroupM, WPP’s media investment group, has released findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of DOOH advertising. The study found that DOOH campaigns drive direct action by consumers. The data reveals that half … Continue reading Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds
