Tag Archives: Role

The Role of Digital Employee Experience in Productivity of the Remote Workforce

Sumit Aneja January 20, 2021 As companies switch to long term remote work in light of the pandemic, working from home has been quite an adjustment for employees. Most businesses today are facing this question – how to improve digital employee experience & sustain the productivity of remote employees? Reimagining your workforce Businesses need to … Continue reading The Role of Digital Employee Experience in Productivity of the Remote Workforce

Emerging New Brand Role: Enabler Of Personal Innovation

Emerging New Brand Role: Enabler Of Personal Innovation by Larissa Faw , December 31, 2020 Accenture Interactive’s annual Fjord Trends report is predicting a handful of trends that are likely to emerge in 2021 after a year that forced the world to re-examine how it lives, works and plays. “Innovation doesn’t start with technology, but … Continue reading Emerging New Brand Role: Enabler Of Personal Innovation

Using martech role types to build and maintain teams

Scott Brinker’s role categorization can aid team building and planning. Steve Petersen on December 11, 2020 During Discover MarTech 2020, I moderated a birds of a feather session focused on Scott Brinker’s martech role categorization. The discussion surfaced ideas for applying these categorizations.  A participant mentioned that the framework could help form and maintain martech … Continue reading Using martech role types to build and maintain teams

The Role of App Marketing in Digital Transformation

Madeleine Wilson November 9, 2020 As the weather gets colder and people brace for a potential second shutdown, mobile app marketing has never been more important. The reality of life during a pandemic means more screen time. More people are staying home and connecting with friends, coworkers, and loved ones through their mobile devices. Mobile … Continue reading The Role of App Marketing in Digital Transformation

A closer look at MarTech role types and T/I-shaped individuals

There are assumptions about team members with specialties and those that can perform all functions. But what works in one situation may not make sense in another. Here’s why. Steve Petersen on October 6, 2020 During Discover MarTech in April, I moderated a Birds of a Feather session about Scott Brinker’s new martech role types. … Continue reading A closer look at MarTech role types and T/I-shaped individuals

Remote Work and the Role it Plays in Business Continuity

Renee Soulliard August 12, 2020 For the past few months, non-essential workers (i.e. those who aren’t supplying food, medical supplies, utilities, transporation, etc.) have been displaced from their offices and thrust into a new work-from-home environment. As the coronavirus crisis disrupted all aspects of society, many companies found themselves inadequately prepared to handle the abrupt … Continue reading Remote Work and the Role it Plays in Business Continuity