March 08, 2026 Your role was eliminated. Your capability wasn’t BY Tammy Perkins A layoff doesn’t just remove your role. It disrupts your sense of professional stability. I’ve led workforce reductions at Amazon, Microsoft, and inside private equity-backed companies. I’ve sat in decision meetings where headcount decisions were debated alongside budgets and operating models. I’ve helped … Continue reading Your role was eliminated. Your capability wasn’t
Betting Council reacts as Andrew Rhodes exits UK Gambling Commission top role Suswati Basu The Betting and Gaming Council has been among those reflecting on the departure of UK Gambling Commission chief executive Andrew Rhodes, following confirmation that he will step down from the role on April 30, 2026. Reacting to the … Continue reading Betting Council reacts as Andrew Rhodes exits UK Gambling Commission top role
What is the role of SEO in Digital Marketing? Michael Johnston Feb 21, 2025 In today’s digital world, businesses constantly seek effective ways to expand their online presence and connect with their target audience. Search Engine Optimization (SEO) has emerged as a cornerstone of successful digital marketing. But what is SEO, … Continue reading What is the role of SEO in Digital Marketing?
Shoppable TV ads and mobile wallets are winning a significant percentage of holiday purchases. Chris Wood on December 18, 2024 Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases. Seventy-seven percent of smart TV owners said they frequently make mobile purchases based on TV … Continue reading Mobile’s growing role in holiday shopping
2025 will be tough, but it’s time to be able to answer the C-suite’s questions about the role marketing plays in the GTM eco-system. Mark Stouse on December 17, 2024 2025-26 will be the years when what you don’t know will really, really hurt you. That’s a generally true statement, but it’s especially true … Continue reading It’s time for B2B marketing to understand its GTM role
See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences. Venkatraman Kannan on November 11, 2024 A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes … Continue reading The execution team’s role in a martech center of excellence
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one. MarTechBot on September 23, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model … Continue reading Role of a marketing technology manager: Best of the MarTechBot
July 09, 2024 Etsy will now tell you what role a seller had in a product’s creation The online marketplace is requiring all items to be listed as either “made by a seller,” “designed by a seller,” “sourced by a seller,” or “handpicked by a seller.” BY Jessica Bursztynsky Etsy is adding news tags to products … Continue reading Etsy will now tell you what role a seller had in a product’s creation
June 26, 2024 Silicon Valley Community Foundation CEO talks about tech philanthropy’s role in politics The foundation doesn’t comment on specific donors or donations, but its reported grants reveal its clients include some of the wealthiest and most powerful people in Silicon Valley. BY Associated Press Nicole Taylor has an insider’s view of philanthropic trends from … Continue reading Silicon Valley Community Foundation CEO talks about tech philanthropy’s role in politics
May 15, 2024 Why a leadership role may not be right for you We’re taught to aspire to work in management. But here’s why a leadership role might be wrong for you. BY Art Markman Modern business culture tries to motivate people for success. The plot arc of a successful career involves promotions, raises, increases in … Continue reading Why a leadership role may not be right for you
