Tag Archives: Role

The role of governance: Successful customer journey operations

The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration. Greg Kihlstrom on October 10, 2023 The first article in this three-part series was “Collaboration across people, processes, data and platforms.” Creating a compelling and rewarding customer experience is top of mind for most brands … Continue reading The role of governance: Successful customer journey operations

The Intersection of SEO and IoT: The Role of SEO in Promoting IoT Devices

The Intersection of SEO and IoT: The Role of SEO in Promoting IoT Devices Jaya Iyer / Sep 15, 2023   The rapid adoption of Internet-of-Things (IoT) devices globally and across every sector is changing how we search and share information. IoT devices go beyond just personal technology like smartphones and computers. They include smart … Continue reading The Intersection of SEO and IoT: The Role of SEO in Promoting IoT Devices

Rivals Google, Microsoft Expand On Role Of Generative AI At Events

Rivals Google, Microsoft Expand On Role Of Generative AI At Events by Laurie Sullivan , Staff Writer @lauriesullivan, May 23, 2023 Google and Microsoft held separate events on Tuesday focusing on artificial intelligence (AI) and large language models (LLM). While Google focused its message on marketing at Marketing Live, Microsoft focused its messaging on technology for … Continue reading Rivals Google, Microsoft Expand On Role Of Generative AI At Events

3 ways to rethink content’s role in your B2B GTM strategy

Ride the AI wave to improve your content marketing strategy. Show your execs and team how to create real value and meaningful experiences. Scott Vaughan on March 7, 2023 ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more.  … Continue reading 3 ways to rethink content’s role in your B2B GTM strategy

The role of modern marketing in carbon reduction

By scaling supplier engagement with compelling content and powerful martech, marketers can help reduce carbon emissions in the supply chain. Spence Darrington on November 3, 2022 Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But … Continue reading The role of modern marketing in carbon reduction

What is the Role of IoT in the Manufacturing Sector?

What is the Role of IoT in the Manufacturing Sector? Beryl Miller / 15 Sep 2022   The development of many industries, notably the manufacturing industry, is significantly influenced by technological improvement, especially the internet of things which has led to significant advancements in the manufacturing industries. Technological revolutions have been frequent in the manufacturing … Continue reading What is the Role of IoT in the Manufacturing Sector?

How Central American immigrants played a vital role in the U.S. labor movement

By Elizabeth Oglesby September 05, 2022 Tech workers, warehouse employees, and baristas have notched many victories in recent months at major U.S. companies long deemed long shots for unions, including Apple, Amazon, and Starbucks.     To me, these recent union wins recall another pivotal period in the U.S. labor movement several decades ago. But … Continue reading How Central American immigrants played a vital role in the U.S. labor movement

Misinformation played a deadly role in both the COVID and HIV/AIDS pandemics

By Cristian Apetrei August 29, 2022 Since health officials confirmed the first COVID-19 cases, misinformation has spread just as quickly as the virus. Social media may have made the amount, variety, and speed of misinformation seem unprecedented, but COVID-19 isn’t the first pandemic where false and harmful information has set back public health.   Misinformation altered how people trusted … Continue reading Misinformation played a deadly role in both the COVID and HIV/AIDS pandemics

How Can Technology Play a Vital Role in Your Business Success?

How Can Technology Play a Vital Role in Your Business Success? Jennifer Skyes / 16 May 2022   Technology encompasses a vast body of knowledge and tools that facilitate the efficient and innovative use of economic resources in producing goods and services. Therefore, technological advancement is critical to economic growth and development. The more advanced … Continue reading How Can Technology Play a Vital Role in Your Business Success?