Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance. Frederick Vallaeys on April 12, 2018 Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click … Continue reading How to outdo the PPC robots in shopping ads
Robots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder. Joe Hyland on August 18, 2017 When two of the world’s leading AI research firms, Google DeepMind and Open AI, team … Continue reading Don’t worry, marketers. Robots won’t replace you… yet.
Manny Veiga — February 10, 2017 — February 10, 2017 Finally, robotic beings world rule the world. OK, not really. But, robots and artificial intelligence are certainly having a major impact right now on the global workforce. In her most recent LinkedIn Pulse piece, March Senior Vice President Juliana Allen summarized statistics from a … Continue reading Robots and Artificial Intelligence: The Impact on Jobs
Jonathan Bright — February 8, 2017 Follow @SoutherlyComms— February 8, 2017 The adoption of marketing automation technology has been rapidly on the rise. MarketsandMarkets forecasts the Global Marketing Automation Software market to grow to $ 5.5 billion in 2019, from $ 3.65 billion in 2014. While automation can help with scalability of many marketing operations, … Continue reading Crushing the Creative, by MS Word and Other Robots
Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham explains how you can use this new reality to your advantage. Justin Dunham on February 1, 2017 I have bad news for anyone trying to market to me. There’s a high probability I don’t … Continue reading Robots are the gatekeepers to your customers
John Nemo — December 1, 2016 Follow @JohnNemoPR— December 1, 2016 A new series of platform updates, robots(!) and more are about to make your ability to connect and engage sales prospects on LinkedIn even easier. If you were thinking of asking Santa for a robot that would give you the right words to type … Continue reading How Robots Are Going To Help You Get More Business on LinkedIn
Paul TrujilloSeptember 15, 2015 The hustle and bustle that happens during the months of November through January can be the most profitable time of the year, if you know how to handle the mania. Last year, Amazon failed this test when it couldn’t keep up with orders and ended up having to offer rebates to customers who … Continue reading Amazon Has Robots in Its Warehouse. What About You?
By Anton Koekemoer, November 24, 2014 I have been in the digital marketing space for many years and often I get this brief: “I need you to write me a 1 500 word article or blog post with loads of keywords in it so that I can get the attention of Google and get … Continue reading Focus on writing content for real people, not robots