William Comcowich — April 27, 2017 Follow @GleanTeam— April 27, 2017 As more companies adopt social media listening, some are monitoring online comments of employees. But before they take action against an employee for posting disparaging remarks about their brands, they had best check with their legal counsel. Acting hastily can land a company in … Continue reading Managing the Risks of Monitoring Employees on Social Media
David Kiger — April 14, 2017 Follow @davidkiger— April 14, 2017 As anyone who has been to a casino knows, risk can be an exciting prospect. It takes some guts to load up a stack of chips and then roll the dice. The more ambitious the bet, the more potential success — and damage — … Continue reading Smart Risks Can Pay Off for Small Business Owners
Cam Secore — January 4, 2017 Follow @camsecore— January 4, 2017 Affiliate marketing has been around for ages, but it took a completely different turn when it went online. Instead of just being through merchants and crafty salespeople, affiliate marketing has turned into a money-making strategy that anyone can participate in with just a little … Continue reading The Risks & Rewards For Affiliates Offering Incentives To Their Visitors
by Annie Bustos July 7, 2016 Follow @TechBlocksJuly 7, 2016 With CRM, BI, storage, document management and other systems moving rapidly to the cloud, companies that are slow to make the shift to the latest cloud-based platforms will be left behind. These cloud-based systems are essential for the modern firm that wants to be agile, … Continue reading IT Outsourcing: Benefits, Risks and Best Practices
by Mike Moran March 26, 2016 Follow @MikeMoranMarch 26, 2016 This is an old topic–it predates even the term social media. I remember being asked about what to say to lawyers years ago about the “risks of blogging.” But apparently, it’s a topic that has legs, because someone recently asked me this very same question … Continue reading What to Tell Your Legal Department About the Risks of Social Media
by Kerry O’Shea Gorgone December 24, 2015December 24, 2015 Live streaming video has been all the rage since Meerkat debuted at SXSW 2015. Periscope rose to popularity soon after, and Blab has recently taken center stage. But should brands use these channels? To be sure, streaming video offers opportunities for to show your brand in … Continue reading Know the Legal Risks of Blab for Brand Marketing
John TyremanOctober 30, 2015 It’s a common goal of any website to dominate search engine rankings and come up on the first page of Google. The problem is, Rome wasn’t built in a day, and top search engine rankings aren’t either. While there are many different strategies for optimizing your website for search engines, today … Continue reading The New Risks in Pay-for-Placement Guest Blogging
Lisa FrankSeptember 29, 2015 Imagine this scenario: You help run the website for a successful e-commerce company. You listened to your customers and redesigned a key feature on your site. Based on their feedback, you thought that streamlining the search process would lead to increased conversions. But you were wrong and conversions were flat. What … Continue reading Minimize Potential Website Launch Risks by Testing New Features and Pages First
Jenifer KramerApril 10, 2015 Every business has its risks but it seems like the licensing business just keeps getting more and more challenging. With limited retailer space, consumer purchasing shifting away from brick-and-mortar, few new brands and a reliance on (often lame) sequels, how is a licensor to make an impact? When we were working … Continue reading How Do You Avoid Risks in Licensing?
Margaret JacobyMarch 29, 2015 Each and every year, the world of entrepreneurship welcomes a whole slew of new businesses. According to a recent report in Forbes, over 543,000 new businesses are started each month, but more shut down than start up. Seven out of ten new employer firms survive at least 2 years, half at least … Continue reading Small Businesses Take Risks Not Following Employment Laws
