Laura Patterson April 5, 2021 If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed, perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me. For us at VisionEdge Marketing, it continues to corroborate our … Continue reading How Technology Places CMOs at Risk of Losing Their Strategic Role
AJ Sunder March 12, 2021 When I first started responding to RFPs, few people were paying attention to RFP metrics. Sure, there were definitely some trailblazers who were measuring performance, analyzing wins and losses, and optimizing efficiency… but I certainly wasn’t one of them. For me, responding to RFPs was less of a process than … Continue reading How to Use RFP Metrics to Minimize Risk and Enhance Efficiency
Liz Armbruester February 4, 2021 US ecommerce growth jumped by more than 30% in 2020 — accelerating the rate of online shopping by two years. Due to the pandemic, businesses of all sizes were prompted to move their operations online and create new ways for their customers to shop. At the time, the shift to … Continue reading More eCommerce = More Tax Risk. What Your Business Can Do Now to Be Prepared
Arik Hanson January 8, 2021 You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral … Continue reading Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way
David Parks January 8, 2021 In one of my earlier blogs, I discussed how you should make the case for modern contract management. Hopefully, those arguments were so compelling that you now have the budget and staff you need to take over the world. If that seems slightly out of reach, I hope you at … Continue reading Kick the Year Off Right by Identifying, Assessing and Mitigating Risk in Your Contracts
Erika Dickstein December 10, 2020 You know what I have been thinking about a lot lately? What would 2019 Erika think if she was shown a picture of a grocery store with everyone wearing masks and (hopefully) abiding by line markers indicating which way you can enter the cereal article? If someone had told me … Continue reading How Do You Assess Risk When it Comes to Your Website?
It’s not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses. Richard Horvath on November 12, 2020 at 8:06 am The American’s with Disabilities act has influenced the way businesses need to operate online. … Continue reading Is your website at risk for an ADA accessibility lawsuit?
Steven Imke September 11, 2020 When in need of money that we do not have, most of us turn to lenders to borrow it. All lenders, with perhaps the exception of mom and dad, are in the business of making money with their money. Since risk follows reward, the riskier the loan the more reward … Continue reading Here is How Business Lenders Control Risk and Reward
Why HealthTech Companies Must Become More User-Centric or Risk Failing Balint Bene / 16 Aug 2020 HealthTech companies have been instrumental during the COVID-19 pandemic. These companies have made medical help outside of traditional facilities more accessible, kept communities informed, collected contact-tracing data, and facilitated the recent reopening of society. Here is how healthtech companies … Continue reading Why HealthTech Companies Must Become More User-Centric or Risk Failing
Steven Imke June 19, 2020 Many small businesses were forced to close as a result of the Coronavirus pandemic. Frankly, every decade or so the economy is rocked to its core, leading to an extinction-level event for many businesses. Charles Darwin called it survival of the fittest. Every now and then, we benefit as a … Continue reading Antifragile – Why You Need to Study Risk and Not Manage It