Tag Archives: Risk

How to Lower Your Risk of Entering a New Market: One Good Idea

Risk Management

Laura Patterson September 16, 2021 Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry. While each person recognized there is always some degree the … Continue reading How to Lower Your Risk of Entering a New Market: One Good Idea →

How Technology Places CMOs at Risk of Losing Their Strategic Role

Content Strategy

Laura Patterson April 5, 2021 If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed, perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me. For us at VisionEdge Marketing, it continues to corroborate our … Continue reading How Technology Places CMOs at Risk of Losing Their Strategic Role →

How to Use RFP Metrics to Minimize Risk and Enhance Efficiency

Business Process

AJ Sunder March 12, 2021 When I first started responding to RFPs, few people were paying attention to RFP metrics. Sure, there were definitely some trailblazers who were measuring performance, analyzing wins and losses, and optimizing efficiency… but I certainly wasn’t one of them. For me, responding to RFPs was less of a process than … Continue reading How to Use RFP Metrics to Minimize Risk and Enhance Efficiency →

More eCommerce = More Tax Risk. What Your Business Can Do Now to Be Prepared

eCommerce Tools

Liz Armbruester February 4, 2021 US ecommerce growth jumped by more than 30% in 2020 — accelerating the rate of online shopping by two years. Due to the pandemic, businesses of all sizes were prompted to move their operations online and create new ways for their customers to shop. At the time, the shift to … Continue reading More eCommerce = More Tax Risk. What Your Business Can Do Now to Be Prepared →

Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way

Social Media Strategies

Arik Hanson January 8, 2021 You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral … Continue reading Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way →

Kick the Year Off Right by Identifying, Assessing and Mitigating Risk in Your Contracts

Risk Management

David Parks January 8, 2021 In one of my earlier blogs, I discussed how you should make the case for modern contract management. Hopefully, those arguments were so compelling that you now have the budget and staff you need to take over the world. If that seems slightly out of reach, I hope you at … Continue reading Kick the Year Off Right by Identifying, Assessing and Mitigating Risk in Your Contracts →

Is your website at risk for an ADA accessibility lawsuit?

Website Special Guidelines

It’s not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses. Richard Horvath on November 12, 2020 at 8:06 am The American’s with Disabilities act has influenced the way businesses need to operate online. … Continue reading Is your website at risk for an ADA accessibility lawsuit? →

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