Tag Archives: Rise

What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Marketing Operations

Where did these roles come from? What do they do? How do they do it? MarTechBot on February 17, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? →

YouTube Citations In Google AI Overviews Rise 25%

YouTube Channels

YouTube Citations In Google AI Overviews Rise 25% by Laurie Sullivan , Staff Writer @lauriesullivan, February 13, 2025 YouTube turns 20 this year. Creators have moved from creating grainy videos to feature-length movies.  People are doing more than watching YouTube content on their computers or phones. Neal Mohan, YouTube CEO, explained in a blog post how TV has … Continue reading YouTube Citations In Google AI Overviews Rise 25% →

Investments In Connected Commerce, Tech Stacks Rise To $585B

Investment Incubators

Investments In Connected Commerce, Tech Stacks Rise To $585B by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2025 Online channels will completely overtake offline channels this year. Offline overall will decline by an estimated 5.5% year-over-year by the end of 2025, while online marketing spend will grow by 12.3% — with data, analytics and data … Continue reading Investments In Connected Commerce, Tech Stacks Rise To $585B →

Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Marketing Lessons

Reflect on the impact of AI on 2024 but also consider what comes next in 2025. Jay Mandel on December 30, 2024   As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations … Continue reading Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025 →

AI Energy Demand: Google Carbon Emissions Rise Nearly 50% In 5 Years

Carbon Footprint

AI Energy Demand: Google Carbon Rises Nearly 50% In 5 Years by Laurie Sullivan , Staff Writer @lauriesullivan, July 3, 2024   Pledges to reduce carbon emissions are contradictory to plans to invest in AI products. Google in 2021 shared plans to eliminate carbon emissions from its operations by 2030, but artificial intelligence (AI) infused in all … Continue reading AI Energy Demand: Google Carbon Emissions Rise Nearly 50% In 5 Years →

Autodesk’s Dara Treseder on the rise of the ‘intention economy’

Data Management Platforms

June 21, 2024 Autodesk’s Dara Treseder on the rise of the ‘intention economy’ Treseder talks Cannes Lions and AI in advertising on the latest episode of the ‘Rapid Response’ podcast. BY Robert Safian When Elon Musk, Karlie Kloss, Travis Kelce, and a who’s-who of media, branding, and tech execs all converge, there’s plenty of buzz. From … Continue reading Autodesk’s Dara Treseder on the rise of the ‘intention economy’ →

Workplace loneliness is on the rise, especially among people working virtually

Workplace Issues

June 12, 2024 Workplace loneliness is on the rise, especially among people working virtually For those suffering under the solitude of work, you’re not alone. BY Henry Chandonnet As technology further seeps its way into the workplace, from Zoom meetings to AI chat systems, it’s easy to feel lonely. For those suffering under the solitude of … Continue reading Workplace loneliness is on the rise, especially among people working virtually →

Random Posts on