May 14, 2024 Glamping is on the rise in the age of hybrid work A new report from Kampgrounds of America finds more people are seeking the outdoors, but not necessarily to fully disconnect. BY Claire Zhao The COVID-19 pandemic, which led to the confinement of small indoor spaces and a reliance on virtual communication methods, … Continue reading Glamping is on the rise in the age of hybrid work
IAB’s Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time. Chris Wood on April 25, 2024 U.S. digital video ad spend is expected to hit $ 63 billion in 2024, a 16% increase from the previous year, according to projections … Continue reading Video ad spend expected to rise 16%, surpassing linear TV this year
April 20, 2024 The rise of the NBA gig worker Here’s how short-term contracts are transforming the league. BY Drew Millard As the NBA playoffs get underway, each team’s success hinges on the health of its superstars—and the quality of the short-term gig workers bolstering the roster. Take the recent play-in game between the Philadelphia 76ers … Continue reading The rise of the NBA gig worker
Ecommerce Numbers Rise – Thank Marketplaces by Laurie Sullivan , Staff Writer @lauriesullivan, December 12, 2023 One in five shoppers say they have bought gifts from smaller businesses as much as possible during the fourth quarter in 2023, a stat from Jungle Scout that has doubled since 2022. Jungle Scout’s quarterly Consumer Trends Report reveals how … Continue reading Ecommerce Numbers Rise – Thank Marketplaces
By Stephanie Mehta November 27, 2023 Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from … Continue reading Marques Brownlee isn’t your average YouTuber. Here’s what leaders can learn from his impressive rise
Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today’s empowered consumers. RJ Licata on October 10, 2023 Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers … Continue reading Rise of the empowered consumer: Navigating shifting consumer behavior
Freepik CMO Carlos Cantu explains why generative AI will never be able to replace the unique talents and skills of people. Constantine von Hoffman on September 27, 2023 Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. He knows firsthand how the widespread use of generative … Continue reading How the rise of AI makes people more important in marketing
The first in a series of articles looking at how text and visual genAI tools will become a critical part of the marketer’s tool-kit. Lisa Peyton on September 11, 2023 I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI … Continue reading The rise of generative AI: A marketer’s guide to textual and visual AI content
73% of U.S. households now stream, up from 69% in 2022. Streaming trends from Comscore’s State of Streaming report. Chris Wood on September 6, 2023 Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. The percentage of TV watchers who stream has … Continue reading CTV viewing hours rise 21%
By Jeff Beer July 08, 2023 Strolling around the south of France a few weeks ago—populated with execs from the best, brightest, and richest brands, ad agencies, media companies, and social and tech platforms gathered here for the Cannes Lions Festival of Creativity—you could almost hear the constant chant of “AI, AI, AI, AI . … Continue reading These 40-year-old ideas could help the $73 billion advertising industry survive the rise of AI
