How viewability expectations are evolving and what that means for marketers. Robin Kurzer on January 9, 2019 Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in … Continue reading Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
Tag Archives: Rise
Average Order Values Fall As Mobile Purchases Rise
Average Order Values Fall As Mobile Purchases Rise by Laurie Sullivan , Staff Writer @lauriesullivan, (December 05, 2018) Brands that saw a 4% decline in their average order value (AOV) during the Thanksgiving Day weekend — despite consumers spending more — are not alone. Consumers tend to spend less per purchases on mobile devices. And with … Continue reading Average Order Values Fall As Mobile Purchases Rise
63% Of CMOs Expect Advertising Budgets To Rise In 2019
63% Of CMOs Expect Advertising Budgets To Rise In 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, November 9, 2018 CMOs are becoming more confident in their technology investments. Marketing budgets remained steady in 2018 at about 11.2% of company revenue, but 63% of CMOs expect their budgets to increase in 2019, according to the latest CMO … Continue reading 63% Of CMOs Expect Advertising Budgets To Rise In 2019
Data Shows Programmatic Video Ad Buys On The Rise
Data Shows Programmatic Video Ad Buys On The Rise by Laurie Sullivan @lauriesullivan, (October 27, 2018) Chocolate, which focuses on mobile video advertising, will release data next week showing the growth of programmatic advertising based on analysis from more than 166 billion ad auctions and $4 million advertising dollars. The report — Programmatic Mobile Video … Continue reading Data Shows Programmatic Video Ad Buys On The Rise
The Rise of the Instagram Micro-Influencer: Everything You Need to Know
Kat Boogaard — October 3, 2018 — October 3, 2018 There are plenty of ways to get your brand in front of more people on Instagram. Advertisements, hashtags, contests, giveaways…the list goes on and on. But, there’s one method that seems to reign supreme over all of the others: influencer marketing. For many people, that … Continue reading The Rise of the Instagram Micro-Influencer: Everything You Need to Know
Holiday Online Revenue To Rise, But Average Order Values Fall
Holiday Online Revenue To Rise, But Average Order Values Fall by Laurie Sullivan @lauriesullivan, September 14, 2018 Search marketing company NetElixir’s 2018 Holiday Forecast predicts overall economic growth of 15% — up from 13% in 2017, and 10% in 2016. Initial findings estimate that 62% of all product searches now occur on Amazon, and 30% … Continue reading Holiday Online Revenue To Rise, But Average Order Values Fall
Mobile Searches For ‘Like’ Brands And Stores On The Rise
Mobile Searches For ‘Like’ Brands And Stores On The Rise by Laurie Sullivan @lauriesullivan, September 13, 2018 Google published research on Thursday showing that 61% of shoppers are open to buying from new retailers during the holiday season — and during the 2017 holiday season, nearly half of shoppers did. Trends in mobile searches for … Continue reading Mobile Searches For ‘Like’ Brands And Stores On The Rise
How Local Businesses Can Survive the Rise of Online Shopping
Nishadha Silva — August 31, 2018 Follow @rumblinglankan — August 31, 2018 With people increasingly looking to do their shopping online via sites like Amazon, brick and mortar businesses are clearly struggling to survive. But there is still plenty of demand for in-store shopping highlighted by the growth of onsite shoppers in Target stores. The … Continue reading How Local Businesses Can Survive the Rise of Online Shopping
Social Influencer Fraud: Its Rise, How to Spot It, and How to Stop It
Alex Humphries — August 20, 2018 — August 20, 2018 Influencer Marketing is one of the fastest growing marketing channels, with 32% of marketers surveyed last year by Marketing Dive and Bloglovin saying that influencer marketing was essential to their strategy. 63% of those surveyed also said that they had increased their budget for influencer … Continue reading Social Influencer Fraud: Its Rise, How to Spot It, and How to Stop It
4 Ways Female Marketers (& All Women in the Workforce) Can Rise Above the Competition
Jenn Villa — June 14, 2018 — June 14, 2018 Free-Photos / Pixabay No matter the company, women in the workforce face a fair share of gender stereotypes. This is true, and we would never negate this fact. But all bias aside, there are many ways women unintentionally undermine their own business success. According to … Continue reading 4 Ways Female Marketers (& All Women in the Workforce) Can Rise Above the Competition
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