Tag Archives: Rise

People Still Search For Local Businesses, Phone Calls On Rise

Local Business

People Still Search For Local Businesses, Phone Calls On Rise by Laurie Sullivan  @lauriesullivan, April 17, 2020 Marketers shouldn’t assume local searches have tanked. Data released Friday shows that local impressions fell a mere 10% between mid-January and mid-March. Greg Sterling, VP of insights at Uberall, believes this is due to the management of a … Continue reading People Still Search For Local Businesses, Phone Calls On Rise →

The Rise of Digital Two-Sided Labor Market Places and the Future of Work

Future of Work

Srinidhi Rao — February 12, 2020 The gig economy is empowerment. This new business paradigm empowers individuals to better shape their own destiny and leverage their existing assets to their benefit. -John McAfee, Founder of McAfee Last year the global Gig Economy reached USD 4.5 Trillion. The rise of the Gig Economy has been catapulted … Continue reading The Rise of Digital Two-Sided Labor Market Places and the Future of Work →

Marketing execs expect data privacy investments to rise in 2020

Marketing Strategy

Marketers see business benefits in making personal data protection a top priority. Jennifer Cannon on February 11, 2020  American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed … Continue reading Marketing execs expect data privacy investments to rise in 2020 →

Will location data rise as cookies crumble?

Location Marketing

Factual’s new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors. Greg Sterling on January 16, 2020 at 12:23 pm Location data provider Factual is launching a new product called Data Enrichment, which supplements first-party data with additional audience insights built on mobile-location and real-world behaviors. The company says this … Continue reading Will location data rise as cookies crumble? →

New challenges ahead for attribution with the rise of intelligent tracking prevention

Marketing Attribution

With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year. Simon Poulton on January 3, 2020   Contributor and SMX speaker, Simon Poulton, is focusing on intelligent tracking prevention (ITP) in 2020 because he believes Safari … Continue reading New challenges ahead for attribution with the rise of intelligent tracking prevention →

Lies and bias on the rise in marketing and public relations

Marketing Challenges

Even notable academic institutions are having issues with finding the truth in their own academic research. Eric Schwartzman on December 17, 2019 According to this year’s Relevance Report 2020 from the USC Annenberg Center for Public Relations, half-truths and lies are more noteworthy (and acceptable) than ever. The report features 17 of the 30 essays … Continue reading Lies and bias on the rise in marketing and public relations →

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