by Katharina CavanoAugust 20, 2016 So, you’ve signed up for Twitter, or Instagram, or even Snapchat, and you’re staring at your phone or your computer screen wondering what the heck you’re supposed to do next or how you should utilize each platform…especially when it comes to your business. We’re here to tell you, when it … Continue reading Am I Doing This Right? 5 Social Media Best Practices for Your Business
Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software. Jacob Baadsgaard on August 19, 2016 On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, … Continue reading Paid search management software: Is it right for your business?
by Lauren Clemett Follow @theubpAugust 18, 2016 Winning in business is a lot like winning a gold medal at the Olympics. There’s sweat, tears and so much hard work behind the scenes that no one sees. You have your fans, your competitors and your detractors and in the end, it’s all up to your performance … Continue reading Could You Win A Gold Medal In Business Right Now?
by Mark Miller Follow @MMtwopointfiveAugust 12, 2016 Interviewing marketing leaders is both an art and a science–and important ones at that. A thorough and effective interview strategy is essential to hiring successful marketing leaders who are suited for your company’s culture and needs. And at a time when marketing has never been more important for … Continue reading One of the Best Interview Questions You Can Ask Any Marketing Executive to Ensure You’re Making the Right Hire
by Rachel Serpa Follow @getbaseAugust 9, 2016 As part of an industry built on a foundation of effective communication and influential relationships, salespeople sometimes think of data science as their worst enemy. Data science is often seen as an evil overlord, lurking over reps’ shoulders and reporting back on their every move to their supervisors. … Continue reading Personalize, Standardize, Automize: Striking the Right Balance with Data Science
Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work we now do. Winston Burton on August 2, 2016 An SEO’s role and job duties have changed significantly since I began working in the field 12 years ago — and … Continue reading Is “SEO” the right term anymore?
August 3, 2016 Not All Influencers Will Help Your Business Succeed Having the right connections online in your industry builds both trust and credibility for your business. Would you like your brand to be recommended by influential leaders in your niche? In order for your audience to be compelled to spread the word about your … Continue reading Grow Your Business With The Right Influencer Connections
by Jacob Maslow July 30, 2016 Follow @jakemaslowJuly 30, 2016 Your website was doing good, you hired a low-cost SEO expert and the next thing you know, all of your rankings are plummeting before your eyes. Sales start to dry up, and the guy you hired is no longer answering phone calls or emails. Don’t … Continue reading Bad Links and Your Website: Disavowing the “Right” Bad Links
by Graham Jones July 29, 2016 Follow @grahamjonesJuly 29, 2016 Obviously, you want people to share as much of your website as possible. After all, sharing leads to greater visibility, increased traffic and, as a result, more business. Sharing also helps you gain greater search engine benefits, assisting in your ranking; the more people who … Continue reading Attracting the Right People is More Important Than Your Website Features if You Want Things Shared
by Lucy Atkins July 28, 2016 Follow @LucyInfusedMJuly 28, 2016 Each businesses goals and ambitions are different, each will have a different ethos and milestones that they want to achieve across a set period of time. The aim of all digital marketing activities is to help your business achieve these goals, ideally taking your company … Continue reading Finding the Right Digital Marketing Agency For Your Business
