Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. Jason Puckett on March 15, 2017 One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of AdWords standard text … Continue reading 10 AdWords ad copy testing ideas you can use right now
Bob Hutchins — March 2, 2017 Follow @Bobhutchins— March 2, 2017 Of all the social media platforms, Facebook is still king. When it comes to social media marketing, Facebook is the common denominator whether you sell accounting services or couture clothing. While most Facebook advertisers focus on engagement and cost-effective ads, there’s a very important … Continue reading 7 Questions That Will Get You the Right Facebook Fans
Jess Chorney — March 8, 2017 — March 8, 2017 As a co-op student switching from job to job in four-month intervals, I am far too familiar with the dreaded onboarding process. I’ve spent hours staring at computer screens wondering when I will start to feel like a valued part of the team. Have you … Continue reading Onboarding a Digital Marketer the Right Way
Anna Lebedeva — March 7, 2017 Follow @DigitalAnya— March 7, 2017 Today, both global companies and local small businesses want to promote products and services around the world. Making your website global can help you extend your reach to an international audience. In a nutshell, international SEO is the process of adjusting your site so … Continue reading Getting International SEO Right: 75% of Multilingual Websites Have Hreflang Implementation Mistakes
Simon Davies — March 6, 2017 Follow @SimonTheoDavies— March 6, 2017 Over the past decade, many businesses have been changing and adapting their workplace culture in line with changing expectations and developments in technology. Many of these new practices are radical departures from the traditional office workings of old, and understandably you may have some … Continue reading Is An Unconventional Office Right For Your Business?
Will Stevenson — March 6, 2017 Follow @Ambassador— March 6, 2017 During my time with Ambassador, I’ve had the fortune of working with a number of incredible B2B brands to build out their referral marketing programs. HP and SAP are two of the most notable examples, but there have been several others. With many of … Continue reading Right Time, Right Offer: A Simple Tip to Deliver the Ideal B2B Referral Incentives
Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement. Shani Rosenfelder on March 3, 2017 Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its … Continue reading Why mobile marketers need to start measuring ROI right now
Jonathan English — February 24, 2017 — February 24, 2017 You’ve seen how incredibly effective content marketing can be at encouraging leads to move through the funnel, from first touch to closed sale. But what about video content marketing? In this modern, video-mad world, if you’re not integrating video comprehensively into your content marketing strategy … Continue reading 3 Breathtaking Examples of Video Content Marketing Done Right
Angela Hamilton — February 16, 2017 — February 16, 2017 Facebook offers several types of advertising campaigns so you can best reach your target audience and accomplish your marketing goals. Currently, a few of Facebook’s top campaign types include Local Awareness, Website Clicks, Website Retargeting, and Lead Ads campaigns. Let’s take a closer look at … Continue reading How Do I Know Which Facebook Advertising Campaign is Right for Me?
Here’s a good starting point for learning about what any company with European users needs to consider before May of next year. Barry Levine on February 14, 2017 It’s February, 2017. Do you know where your GDPR plans are? On May 25 of next year, the General Data Protection Regulation goes into effect, yet … Continue reading Ready for GDPR? This white paper points you in the right direction
