Denise DiMeglio — April 14, 2017 — April 14, 2017 There’s no understating the power of a well-written profile or a positive review of your gadget: Media endorsements can drive hundreds or even thousands of readers to your website and boost sales. For some tech companies, a public relations strategy can center on securing media … Continue reading 3 Product Review Strategies to Drive Media Coverage
Chris R. Campbell — April 3, 2017 Follow @chrisrcampbell— April 3, 2017 A few years ago, social networking giant Facebook began to allow users to post online reviews and ratings of local businesses. Since then, the volume of reviews on the site has rapidly increased, with more and more people using Facebook in the same … Continue reading This Online Review Site Has Captured the Attention of Consumers and Businesses (and It’s Not TripAdvisor)
Make Review Cultivation A Core Business Practice by Aaron Baar, Staff Writer, March 28, 2017 Managing a business is not an easy task. There are a million other things you could be doing: managing inventory, managing staff, managing everything, really. Cultivating customer reviews is probably very low on the list. But it shouldn’t be. “People … Continue reading Make Review Cultivation A Core Business Practice
Michael Heller — March 22, 2017 — March 22, 2017 Performance management is one of the biggest discussions among HR professionals right now. Annual performance reviews are being debated on how to transform them into something that serves both managers and employees. Many companies are deciding to ditch the annual review process, while others are … Continue reading Annual Performance Review Predictions for 2017
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers. Frederick Vallaeys on February 24, 2017 Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have … Continue reading A review of free PPC reporting solutions from Google
Kaitlyn Hammond — February 3, 2017 — February 3, 2017 Offering employees perks is no new concept. Many companies offer great benefits, 401k options, and discounts on everyday purchases through employee rewards programs. For many companies offering perks to employees has been a major selling point when they aim to recruit some of the best … Continue reading Is Offering Unlimited Paid Time Off Right for Your Company? A Top 5 Pro and Con Review
Phillip Barnhart — January 31, 2017 Follow @pbarnhart— January 31, 2017 Great Yelp reviews can seem rare – even when you have lots of happy customers. So it can be incredibly frustrating when that glowing, well-written five-star Yelp review from a valued customer gets filtered into oblivion. If your business has been on Yelp for … Continue reading Avoiding The Yelp Newbie Review Filter
Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017. Christi Olson on January 5, 2017 2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, … Continue reading 2016 in review: Insights for search marketers from Bing Ads
Debra Murphy — December 27, 2016 Follow @MasterfulMktg— December 27, 2016 The end of the calendar year is usually a good time to conduct a simple marketing review. As part of that review, take a hard look at your website to ensure it is an effective hub of all of your marketing efforts. Use the … Continue reading Website Review Checklist: Increase Visibility & Generate Leads
Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy. Andrew Dennis on December 21, 2016 Link campaigns need strategy. Link building is a difficult, time-consuming process that doesn’t produce results overnight. However, … Continue reading Link campaigns: Strategy development and review
