Tag Archives: Revenue

Let’s Talk About Revenue

Renee Groskreutz — April 14, 2020 Today let’s talk about revenue. By the way, as an aside revenue and profit are not the same thing. This can be confusing sometimes. In this conversation, we are going to discuss what a few phrases mean. I find this a bit confusing but let’s dive in together. I … Continue reading Let’s Talk About Revenue →

Is Revenue Operations the Secret to Account-Based Success Right Now?

Account Management

Megan Heuer — April 8, 2020 We’re hearing that a number of companies are shifting investments from cancelled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The challenge now is to get those programs up and … Continue reading Is Revenue Operations the Secret to Account-Based Success Right Now? →

Ideas For Revenue Teams to Make Uncertain Times a Little Better

Team Management

Megan Heuer — March 19, 2020 There’s no shortage right now of tips for how to work from home and how to run virtual events (including ours). But more and more companies are taking on the bigger story, which is that these are uncertain times and that should change how we use our time and … Continue reading Ideas For Revenue Teams to Make Uncertain Times a Little Better →

Fixing the B2B sales-marketing divide to hit pipeline and revenue targets

B2B Marketing

It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified effort. Scott Vaughan on March 4, 2020 It’s a rare thing to achieve AND maintain B2B sales and marketing “alignment”, despite the tremendous effort and investment. It’s getting harder as executive and customer expectations increase and … Continue reading Fixing the B2B sales-marketing divide to hit pipeline and revenue targets →

Depend on Recurring Revenue? Here’s How to Contain Creation Costs

Revenue Generation

Gretchen Gordon — February 26, 2020 This article is written with field sales teams in mind. However, if you run an inside sales team exclusively, don’t despair, you may still find a nugget or two of helpful information as well. Containing costs is important in every business. But for businesses where the costs of creating … Continue reading Depend on Recurring Revenue? Here’s How to Contain Creation Costs →

The 80/20 rule is a fallacy, customer-driven product innovation drives revenue

Marketing Guide

The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually need. Bill Dinan on February 18, 2020 As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center … Continue reading The 80/20 rule is a fallacy, customer-driven product innovation drives revenue →

7 Foundational Types of Video That Will Drive Revenue in 2020

Video Strategy

Travis Chambers — January 31, 2020 Industries across the board are turning to predictive big data analysis to develop strategies, improve processes, and in turn, help drive sales for their company. When it comes to developing marketing campaigns, those initiatives have traditionally been driven by feeling and emotion. For 5 years, Chamber Media has spent … Continue reading 7 Foundational Types of Video That Will Drive Revenue in 2020 →

How to Use Account-Based Marketing to Drive Revenue (+ Examples & Softwares)

Account Management

Jeff Previte — February 1, 2020 Marketing is responsible for lead generation, but casting a wide net for attracting visitors you want to convert can hurt lead quality. Many companies are getting more targeted in creating content to capture leads, applying an account-based marketing approach. What Is Account-Based Marketing (ABM)? The main difference account-based marketing … Continue reading How to Use Account-Based Marketing to Drive Revenue (+ Examples & Softwares) →

How a New Website Can Drive Revenue for Your Business

Revenue Generation

Dan Moyle — January 15, 2020 We live online. From “Hey Alexa” to hitting Google for every conversational question to ordering groceries online for delivery, our digital and real-life lives have officially merged. It’s a bit like Lawnmower Man or Tron. We’re not sure exactly when it happened, but it happened. And if you’re … Continue reading How a New Website Can Drive Revenue for Your Business →

4 Ways to Avoid the Q4 Revenue Scramble

Revenue Generation

Howard J. Sewell — January 8, 2020 Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers. Spoiler alert: no amount of Q4 spend – not even with intent data, ABM, conversational marketing (chat), content experience and … Continue reading 4 Ways to Avoid the Q4 Revenue Scramble →