Tag Archives: Retailers

4 marketing lessons from retailers who are mastering the customer experience

Customer Experience

Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own audience. Mike Farrell on March 23, 2020 I don’t need to go into detail on how fierce competition is for digital marketers in the retail space. They are constantly determining how to outmaneuver other retailers … Continue reading 4 marketing lessons from retailers who are mastering the customer experience →

Why the retailers closing stores probably won’t see a major e-commerce uptick

Retail Industry

There’s an underappreciated relationship between online and offline retail. Greg Sterling on January 15, 2020 According to post-holiday sales data, U.S. overall retail sales were flat or up modestly; however, some traditional retailers saw sales declines to varying degrees. By comparison, online sales were up roughly 19% according to data from Mastercard, which said total … Continue reading Why the retailers closing stores probably won’t see a major e-commerce uptick →

E-commerce: Amazon vs. Walmart and the Rest of the Online Retailers

eCommerce Experience

Dario Zadro — January 7, 2020 Modern consumers are hooked on the convenience of online shopping and home delivery. E-commerce has rapidly grown from a novel concept to an unstoppable consumer juggernaut, and the trend appears firmly fixed for the future – online sellers continue luring customers away from conventional brick and mortar stores. E-commerce … Continue reading E-commerce: Amazon vs. Walmart and the Rest of the Online Retailers →

Five Failed Brands, Retailers Have Something In Common: Incorrect Information

Retail Industry

Five Failed Brands, Retailers Have Something In Common: Incorrect Information by Laurie Sullivan , Staff Writer @lauriesullivan, December 2, 2019 Holiday parties are a great place to learn through word of mouth about new retailers or brands that just opened nearby. Consumers grab their mobile phone and search in Google or Bing for the name to … Continue reading Five Failed Brands, Retailers Have Something In Common: Incorrect Information →

How Retailers Have Stepped Up Their Game and How Digital Marketers Can Do the Same

Retail Marketing

Kaleigh Bulford — September 11, 2019 — September 11, 2019 At Stryve, we believe that it’s important to cross-pollinate with other professions and industries. To seek inspiration outside of marketing. To boldly go where no one has gone before! That’s why you might run into us at a conference about architecture, or a workshop on … Continue reading How Retailers Have Stepped Up Their Game and How Digital Marketers Can Do the Same →

Just how black was ‘Black Friday in July’ for retailers not named Amazon?

Black Friday

The data show growth for other retailers, but Amazon captured the bulk of sales. Greg Sterling on July 19, 2019 Amazon said this Prime Day (July 15-16) was “the largest shopping event in Amazon history,” with sales exceeding Black Friday and Cyber Monday combined. Indeed, Prime Day has established itself as a third online shopping mega-event (the … Continue reading Just how black was ‘Black Friday in July’ for retailers not named Amazon? →

How retailers can avoid the 9 biggest pitfalls of Facebook advertising

Facebook Advertisement

Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and measurement. Mike Farrell on July 15, 2019 Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a … Continue reading How retailers can avoid the 9 biggest pitfalls of Facebook advertising →

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