Website Personalization Required, But Retail Struggling To Make It Work by Laurie Sullivan @lauriesullivan, October 20, 2022 Heading into this year’s online holiday shopping season, 55% of the 4,000 U.S. and U.K. consumers who responded to a survey cite poor fit as the top reason for returns when buying online, followed by unmet product expectations … Continue reading Website Personalization Required, But Retail Struggling To Make It Work
Retail Needs To Follow Through With Website Promises Before It’s Too Late by Laurie Sullivan , Staff Writer @lauriesullivan, October 18, 2022 I love search and the features that Google and Microsoft have built into their respective engines. Often, when I search online for products, I want them now. It took me a long time to comply … Continue reading Retail Needs To Follow Through With Website Promises Before It’s Too Late
Yahoo’s DSP and ConnectID will support off-site media experiences through Lowe’s One Roof Media Network. Chris Wood on October 13, 2022 Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next … Continue reading Lowe’s and Yahoo team up for retail media partnership
By Yannise Jean September 22, 2022 As consumers increasingly research the background of the products they love—including who founded the brand—retailers like Ulta, Sephora, and even Target have curated their inventories in response. Now their stores spotlight minority-owned brands, and they’ve formed programs to assist these founders. Sephora, one of the leading … Continue reading How indie, BIPOC-owned beauty brands are shaping the future of retail
Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic by Laurie Sullivan @lauriesullivan, October 9, 2022 Economic concerns such as inflation continue to change spending habits for many consumers this year. October marks the beginning of deals season for retailers heading into the holidays — and more than ever, customers are turning to … Continue reading Walmart Connect VP: Deal Events On Retail Sites Like Amazon Increase Traffic On Its Site
Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna by Laurie Sullivan @lauriesullivan, September 30, 2022 Magna, a unit of Interpublic Group, released data this week pointing to “robust growth” of 19% in keyword formats such as search and retail media during the first half of 2022. Out-of-home — another strong … Continue reading Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools. Chris Wood on September 29, 2022 DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these … Continue reading DoubleVerify announces measurement tools for retail media networks
Kroger Precision Marketing expands its private programmatic marketplace to include video and CTV. Chris Wood on September 21, 2022 CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in … Continue reading CTV added to Kroger’s retail media business
Low-Risk Participation Frameworks Democratize Venture Capital Markets, Bring Retail Investors Onboard Hatu Sheikh / 26 Aug 2022 The venture capital (VC) market is undoubtedly the backbone of the global startup ecosystem, helping thousands of entrepreneurs yearly. In 2021 alone, venture capitalists invested a record-breaking $ 621 billion in startups worldwide—a 111% increase from $ … Continue reading Low-Risk Participation Frameworks Democratize Venture Capital Markets, Bring Retail Investors Onboard
By Rob Walker August 01, 2022 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Walmart vs. Amazon is one of the great rivalries in business history. And lately the retail giants have found something new to compete over: ad revenue. We don’t normally think of stores as advertising … Continue reading Even as retail sales drop, Amazon and Walmart have created thriving ad businesses
