Tag Archives: retail

You vs. data: Where people fit in modern retail marketing strategy

Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively. Steve Tutelman on April 27, 2018     Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. … Continue reading You vs. data: Where people fit in modern retail marketing strategy

Report: Millennials least influenced by retail advertising, most active tech adopters

The bar is getting higher for retailers, and most of them won’t clear it. Greg Sterling on April 26, 2018   It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report … Continue reading Report: Millennials least influenced by retail advertising, most active tech adopters

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2018 Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google. The move … Continue reading Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

Retail Search ‘Fit’ Recommendations Fail To Curtail Returns

Retail Search ‘Fit’ Recommendations Fail To Curtail Returns by Laurie Sullivan  @lauriesullivan, April 13, 2018 As consumer expectations continue to shape online shopping, retailers are under increased pressure to deliver personalized shopping capabilities. Most have mastered search and discovery. Now the challenge has become trying to find the correct item size to reduce the number … Continue reading Retail Search ‘Fit’ Recommendations Fail To Curtail Returns

The future of retail is Generation Z-dependent — and martech is the way to reach them

Contributor Rohit Gupta outlines three steps retailers must take to evolve for the changing expectations of a new generation coming of age. Rohit Gupta on April 2, 2018    By now, it’s no secret that Gen Zs (born between the mid-1990s and the mid-2000s) value individuality, innovation and creativity above all else — especially when … Continue reading The future of retail is Generation Z-dependent — and martech is the way to reach them

Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

You don’t have to be Amazon, Facebook or Google to turn insights into actions.   If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet … Continue reading Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

7 Retail POS Software Features to Streamline Your Small Business in 2018

Rahis Saifi — January 17, 2018 Follow @57rahis — January 17, 2018 Point of Sale systems has been a staple of businesses for a number of years allowing cashiers to zip customers through the checkout line with speed and accuracy. They also serve up benefits to the businesses themselves since employers and managers are able … Continue reading 7 Retail POS Software Features to Streamline Your Small Business in 2018