Shane Shirley — August 28, 2017 Follow @FactoryDPromos — August 28, 2017 TeroVesalainen / Pixabay More than 90 percent of retail brands are active on two or more social media channels. However, more than 80 percent also said that their customer engagement methods on social media need improvement. As John Andrews and Ted Rubin (PrevailingPath.com … Continue reading 9 Social Media Ideas for Retail Marketers
An Email Named Desire: Millennials Want Personalized Retail Messages by Ray Schultz , Columnist, August 24, 2017 Millennials love to shop. But they’re not loyal to brands. And they have short attention spans, switching between media platforms 27 times per hour. Yet they adhere to certain traditional norms. For example, many prefer to shop in … Continue reading An Email Named Desire: Millennials Want Personalized Retail Messages
Tracy Vides — August 14, 2017 Follow @tracyvides — August 14, 2017 With online retail sales in the United States shooting past the $ 300 billion mark in 2016, it’s safe to say that ecommerce is an entity that shows absolutely no signs of slowing down. As the competition increases, staying relevant and competitive in … Continue reading How to Beat Retail Competition by Riding Ecommerce Trends
Abhishek Budholiya — August 11, 2017 Follow @aabudholiya02 — August 11, 2017 As retail or departmental stores continue to expand their in-house stock and the length of display shelf aisles, it becomes more challenging to maintain consistency of on-shelf availability of each and every product. Despite such hurdles, retailers try to cover most of the … Continue reading Why Running a Mega Retail Store Will Be Impossible in the Future Without On-Shelf Availability Solutions
Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend. Andreas Reiffen on August 10, 2017 In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer acquisition is what the … Continue reading Breaking down silos in e-commerce retail
Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy holiday season. Stephen Murphy on August 2, 2017 In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into … Continue reading 4 deceptive Google Analytics metrics that fool retail marketers
As retailers scramble to compete with, and survive against, Amazon, contributor Evan Magliocca discusses how retail is evolving and the trends we can expect to see this holiday season. Evan Magliocca on July 24, 2017 The list of retailers plagued by store closures, bankruptcies, buyouts or very serious financial trouble is a who’s-who list … Continue reading It’s a pressure-packed holiday season for retail
Should merchandising and marketing fall under the same umbrella in the new retail paradigm? Contributor Rohit Gupta says yes, explaining how increasing access to data is transforming how retailers can respond to consumers. Rohit Gupta on July 20, 2017 News of a major retailer shaking up its organizational structure isn’t usually considered news. But … Continue reading Why data is at the center of leadership shakeups in retail
Heather Lohmann — July 20, 2017 Follow @heather_lohmann — July 20, 2017 We all know by now that returns are the new normal. But this begs the question—why are so many returns happening in the first place? Since the dawn of modern retail, customers have returned products for a wide variety of reasons. But the … Continue reading 6 Common Reasons for Retail Returns (And Why Retailers Should Care)
Rado Kotorov — July 19, 2017 Follow @rado_kotorov — July 19, 2017 Free-Photos / Pixabay Rather than dismissing current retail trends as flash-in-the-pan fads, savvy retailers recognize that BI and analytics technology fuels many of these innovations. They use data to capitalize on these trends in new, innovative ways that don’t simply copy their competitors. … Continue reading How Analytics Fuel These 3 Retail Trends
