Susan Friesen June 30, 2020 3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust. I … Continue reading How to Create a Video Marketing Strategy That Gets Results
Erika Giles June 23, 2020 Link building goes hand in hand with search engine optimization (SEO). The more backlinks you earn from authoritative sites, the more credibility you build for your brand. But many companies are missing the mark on an important aspect of their link building process – internal linking. Internal linking is a … Continue reading Internal Linking: How to Efficiently Build Links and Boost SEO Results
Susan Gilbert — June 10, 2020 Today I have some resources to help you maximize your rank in search with four great SEO tools. Here’s links with tips and tricks to kick start your work week. As search engine marketing continues to evolve it’s important to have a fresh and updated content strategy in place. … Continue reading Get Better Results in Search With These 4 SEO Tools
Paul Keijzer — May 15, 2020 While most of us are familiar with handling work pressure, not many of us who work under pressure have an impact on hundreds or thousands of others. However, if you’re a CEO, leader or a boss, what you do gets amplified, perused and maximized. When tackling the pressure of … Continue reading Leadership Under Pressure: 5 Strategies to Get Better Results During a Crisis
Pam Moore — April 21, 2020 Brands are feeling the weight of competition in a digital world that never shuts off. Old methods are not working like they use to. Even industries that were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the … Continue reading 7 Top Digital Marketing Strategies in 2020 that Drive Bold Results
Jeff Furst — March 17, 2020 Drive Business Results by Using Multi-tasking Assessment Tests & Job Simulation in Hiring When it comes to high-pressure, high-speed environments like customer service, tech support, or contact center roles, the ability to multitask simply cannot be understated. For example, contact center representatives must navigate technology, key in data, and … Continue reading Measuring Job Candidate Multitasking Ability to Drive Business Results
Amanda Fountain — February 13, 2020 How to Effectively Measure Social Media Results Social media platforms are changing and how people use these platforms is changing. How we measure social media results will need to change too. For example, Instagram has been testing removing likes on posts. In a “private like” model, only the account … Continue reading How to Effectively Measure Social Media Results
Randy Milanovic — February 5, 2020 A zero-click search result occurs when a user visits Google, enters a search string, and never leaves the Google ecosystem. This typically occurs because they click to YouTube, see an answer snippet, or click a link to Google Maps, etc. In theory, a zero-click search result shouldn’t be problematic … Continue reading What are Zero-Click Search Results… and Why Should I Care?
Jeff Previte — January 30, 2020 Did you know that 50 percent of local search engine queries result in a store visit within one day? Local search engine optimization, or SEO, can provide significant new opportunities for businesses that rely on local customers and word of mouth (looking at you, small businesses). But it can … Continue reading How to Rank Higher in Local Search Results
Michael Flaherty — January 21, 2020 Whether you are a part of an in-house marketing team or an agency, something is usually consistent in both as far as teams go. Now, I want you to do me a favor. Stand up and look around if you are either in an SEO or PPC department. Are … Continue reading Blending a Strategic SEO & PPC Strategy for Great Results
