DraftKings and ESPN pact spotlights upcoming Predictions launch amid improved quarterly results Sophie Atkinson Suswati Basu DraftKings and ESPN made their new agreement public on Thursday (November 6) as the broadcaster replaced PENN Entertainment with DraftKings as the exclusive ‘Official Sportsbook and Odds Provider.’ The partnership means fans will be able to … Continue reading DraftKings and ESPN pact spotlights upcoming Predictions launch amid improved quarterly results
October 07, 2025 Lack of AI readiness leads to lackluster results A recent survey shows the gaps between aspirations and operational realities of implementing AI.
Struggling to get your brand cited in AI search results? Without visibility, your content stays hidden. Optimize with authority and structure to stand out. MarTechBot on August 4, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading What do we think we know about what helps brands gain citations on LLM results?
Google Breaks Traditional Search Model By Organizing Internet Results by Laurie Sullivan , Staff Writer, July 25, 2025 Personalization took a sharp turn this week when Google introduced two features being tested in Labs. The question became whether these can help people discover something they didn’t realize they wanted to know. One feature, Web Guide, … Continue reading Google Breaks Traditional Search Model By Organizing Internet Results
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. Ben Vigneron on July 3, 2025 Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, … Continue reading Marketing results don’t add. They multiply and synergize.
When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice. Jaimon Hancock on June 27, 2025 There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of articles calling for marketing to be treated … Continue reading Marketing can’t own the results without a say in the strategy
Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2025 Microsoft on Thursday shared updates to the Mercedes Benz Showroom Ads pilot, Performance Max, MSA Report Builder, Showroom Ads, and showcased a new Search Advertising Landscape Guide. Mercedes-Benz is Microsoft’s first client working with Showroom Ads. The three-month-old … Continue reading Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot
May 06, 2025 Palantir stocks drop 13% after quarterly results fall short of Wall Street’s expectations BY Reuters Shares of Palantir Technologies slumped more than 13% on Tuesday, after quarterly results and a raised forecast failed to meet the high expectations of Wall Street investors, who had driven the stock price up significantly ahead of earnings. … Continue reading Palantir stocks drop 13% after quarterly results fall short of Wall Street’s expectations
69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Constantine von Hoffman on April 23, 2025 B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report … Continue reading B2B marketers want results, not more technology
Immediate, Measurable Ad Results Fuel Performance Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, January 16, 2025 Performance media is catching the attention of more than search advertisers and marketers, which is likely the reason why more advertisers will buy media in connected television (CTV). The Internet Advertising Bureau released a 2025 outlook today citing estimating … Continue reading Immediate, Measurable Ad Results Fuel Performance Advertising
