Tag Archives: Result

The fight over banning TikTok could result in something good for marketers

It’s far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn’t solve the real problem: Protecting consumer data. Constantine von Hoffman on March 27, 2023 Marketers are closely watching the Congressional debate over banning TikTok. The social media platform is hugely popular in the U.S. which makes it … Continue reading The fight over banning TikTok could result in something good for marketers

Adobe: Weather Could Result In More Spending Than Cyber Monday

Adobe: Weather Could Result In More Spending Than Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, March 9, 2023 Weather influences a lot — from the way people dress and what they purchase to where and when they travel. It also boosts online spending. For marketers, capitalizing on weather can yield returns comparable to big … Continue reading Adobe: Weather Could Result In More Spending Than Cyber Monday

Services Like Instacart Created As A Result Of Pandemic Are Here To Stay

Services Like Instacart Created As A Result Of Pandemic Are Here To Stay by Laurie Sullivan , Staff Writer @lauriesullivan, June 18, 2020 If you haven’t tried curbside pickup for groceries through Instacart, I highly recommend it. Once someone told me I could ask the shopper at the grocer to ensure the meat had an expiration … Continue reading Services Like Instacart Created As A Result Of Pandemic Are Here To Stay

Improve Objectives & Key Results (OKRs) With Key Result Validation

John Gillespie — October 9, 2019 Follow @Agile_ity In the world of tech, many industry giants such as Google choose to use a management framework known as Objectives and Key Results (OKR). This goal-setting platform requires a company, to define goals and come up with activities that should help them to meet these goals. Since … Continue reading Improve Objectives & Key Results (OKRs) With Key Result Validation

How to integrate online and offline for the best overall result

Remember the days when the ‘dinosaurs’ of traditional media had to learn digital ways? Now digital natives must get educated about billboards, print and TV. Grace Kaye on September 26, 2018   Digital marketers like me are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home … Continue reading How to integrate online and offline for the best overall result

Google Just Increased The Length Of Your Brand’s Search Result Snippets

Chris Harper — January 11, 2018 Follow @MProDaily — January 11, 2018 Google has confirmed that it has officially changed the way it displays snippets in its search result pages. A snippet is that sentence or two below the URL in an organic search result – typically the description of the site – that helps … Continue reading Google Just Increased The Length Of Your Brand’s Search Result Snippets

Are Your Local Rankings Playing Dead? They Could Be the Result of “Google Possum” Update

by Eric SealOctober 1, 2016 A significant local algorithm update occurred on September 1, 2016 that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local 3 pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for … Continue reading Are Your Local Rankings Playing Dead? They Could Be the Result of “Google Possum” Update

3 Ways to Respond to Google’s Local Search Result Shrinkdown

Jean DionAugust 31, 2015 Earlier this month, Google’s local search went through a subtle shift. Instead of showing searchers six local options in response to a search, engineers shrunk that result down to three options. Sounds minor, doesn’t it? But trust me: It’s anything but. Think about it. Where you once had six opportunities to … Continue reading 3 Ways to Respond to Google’s Local Search Result Shrinkdown