Tag Archives: Responsibilities

AI is adding to marketers’ responsibilities while diminishing their influence

Marketing is getting more involved with cross-functional teams — and a lot of non-marketers don’t see this as a value add. Constantine von Hoffman on November 29, 2023 The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs … Continue reading AI is adding to marketers’ responsibilities while diminishing their influence

COVID Got You Scrambling? Learn How to Adjust Employee Responsibilities to Keep Up

Mike Kappel September 6, 2020 Some businesses have had to furlough or let go of employees due to COVID-19. Others are busier now than ever, trying to fill orders for in-demand products or services. Is either the case for you? If so, you’ve probably had to—or need to—adjust employee responsibilities. Unless your employees have a … Continue reading COVID Got You Scrambling? Learn How to Adjust Employee Responsibilities to Keep Up

Training, support duties stand out in marketing technologists’ list of responsibilities

MarTech Today’s 2020 Career Survey shows 91% of MOPs professionals — the Operations Orchestrators — own training and support tasks as well as workflow and processes. Amy Gesenhues on April 23, 2020 If you asked more than 200 marketing technologists to list their primary responsibilities, you’d think “operating marketing technology products” would be a more … Continue reading Training, support duties stand out in marketing technologists’ list of responsibilities

What are the job responsibilities of marketing technology management?

Here’s an advance look at the results of the 2019 martech salary survey. Scott Brinker on March 11, 2019 at 4:43 pm Thank you to everyone who participated in our 2019 Martech Salary Survey. We’re analyzing the compensation data now, and we’ll release the full results at the MarTech conference in San Jose in just … Continue reading What are the job responsibilities of marketing technology management?

Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say

Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say by Laurie Sullivan  @lauriesullivan, May 1, 2018 Four media industry trade associations want Google to adjust its position when it comes to privacy and data protection. The controversy is centered on the European Union General Data Protection Regulation (GDPR), which the EU will begin enforcing … Continue reading Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say

Program Management: Definition, Roles, Responsibilities, and Resources

Esther Cohen — October 31, 2017 — October 31, 2017 If you’ve been reading this blog, you’re likely familiar with project management and everything it involves. Program management is something similar, yet very different. In a nutshell, program management is the management of different but related projects. When you have multiple projects connected to each … Continue reading Program Management: Definition, Roles, Responsibilities, and Resources

How To Tackle Community Manager Responsibilities

Brooke BallardJuly 14, 2015 Have you defined — or do you need to redefine — your community manager responsibilities? Whether you said “yes” or “what’s a community manager” this post is written especially for you! If your current situation looks something like this: You’re busier than ever. Leads are pouring in. RFPs are out of … Continue reading How To Tackle Community Manager Responsibilities