Mary Lister November 13, 2020 You’ve probably heard of CRM software—used it in the past, gotten sales calls about adopting one, wistfully wished your customer data was nicely organized inside one. But if you haven’t, don’t worry. I myself was once a wet-behind-the-ears college intern throwing acronyms around like candy without any clear idea what … Continue reading CRM: What Your Small Business Needs to Know About Customer Relationship Management
Karen Repoli November 5, 2020 A few years ago, the words “email is dead” started floating around. What?! No, t couldn’t be! I’m happy to say email marketing is not dead but alive and well. It has simply evolved as any tactic does (or should) to stay in pace with the needs of our audience. … Continue reading 9 Tips For Building a Relationship With Your List
Jessica Mehring September 8, 2020 Technology does not run an enterprise; relationships do. – Unknown Would you propose marriage on a first date? No. (Well, let’s hope not.) If you delve into wedding planning on your first date, you’re jumping the gun. You fast-forwarded from the getting-to-know-you phase to saying, “I do.” It’s the same … Continue reading Why Relationship Enablement Should Be a Business Priority
Brian Basilico June 26, 2020 I had someone contact me after reading my first book. It’s called, “It’s Not About You, It’s About Bacon“, but the main concept is “Relationship Marketing in a Social Media World!“. He commented back and said, “You want me to do more networking?” The answer I gave him was “Yes.” … Continue reading How to Increase Your Return on Relationship Investment By Interacting Human to Human
How a vendor establishes a client account team can uncover insights into how productive the relationship will actually be. Steve Petersen on April 23, 2020 I’ve worked with some wonderful vendors throughout the years, but there are some that are not so ideal. Having worked at a vendor, I have experienced this type of relationship … Continue reading 5 factors that can make or break a marketing vendor-client relationship
Dave Brock — February 27, 2020 Listen to the proponents of “Social Selling,” and it is the future of selling. It is the way for us to “develop relationships,” extend our reach, capture new prospects and customers. The Social Selling experts talk about extending the size of your networks, many talking about how many 100’s … Continue reading Social Selling, Bar Hopping, and Relationship Commoditization
Josh Slone — January 21, 2020 Relationship selling is the art of establishing a connection with your clients. While this sounds easy at first, the reality is that it’s a little trickier to master than you might think. People know when you’re not being genuine, and that will only anger them. You’ll need to put … Continue reading How To Use Relationship Selling to Close More Deals Than Ever
Sean McDade — December 30, 2019 No matter how talented you are as a customer experience professional, you need a team to create a world-class VoC program. In this blog post, we are focusing on the internal help you will need. The Information Technology (IT) Department Let’s begin with the information technology (IT) department. IT … Continue reading The One Relationship That Determines the Success of Your VoC Program
It’s easy to get so caught up in consumer feedback you lose sight of sound business judgment. Greg Heist on December 20, 2019 Achieving customer-centricity involves deeply understanding customer needs and fulfilling them better than anyone else. In turn, design thinking is foundational to staying in sync with customers. That said, it’s one challenge to understand … Continue reading Pro Tip: The critical and delicate relationship between design thinking and customer empathy
Jody Glidden — December 4, 2019 How AI-powered technology innovations have made ERM software more valuable than ever before. Personal interactions versus automated transactions: Which is more likely to propel your business into the future? Both, actually. Today’s buyers expect more from their customer experience. Indeed, they care about how you treat them almost as … Continue reading ERM Solutions Evolve: The Times Are Changing for Enterprise Relationship Management
