Tag Archives: Relationship

The B2B Client-Agency Relationship: How Do We Make This Marriage Work?

John Gilbert — October 19, 2018 — October 19, 2018 Like any relationship, business or personal, it can be contentious if their individual needs are not mutually met. The B2B client-agency relationship is certainly no exception to this rule. Both may have different motivations, but their common mission is to achieve success in advancing the … Continue reading The B2B Client-Agency Relationship: How Do We Make This Marriage Work?

Why Relationship Building is Key in Digital Marketing

Joana Ferreira — July 18, 2018 Follow @JoanaMarketing — July 18, 2018 rawpixel / Pixabay When it comes to marketing, we understand how important it is to build a trusting relationship with current and potential customers. Marketers spend hours perfecting the customer journey, analyzing the different touchpoints, personalizing their messages, and using data to find … Continue reading Why Relationship Building is Key in Digital Marketing

The Importance of Relationship Marketing for eCommerce Brands

Jeff Epstein — April 8, 2018 — April 8, 2018 Relationship marketing refers to everything your brand does to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. The most important part of relationship … Continue reading The Importance of Relationship Marketing for eCommerce Brands

Email Open Rates and Responses Bad? Build a Relationship With Your List

Sean Ogle — March 6, 2018 Follow @seanogle — March 6, 2018 How many times have you received an email from a company and completely ignored it? If you’re not actively working to keep subscriber attention, email open rates and responses tend to tank quickly. More times than you’d ever be able to count. I’m … Continue reading Email Open Rates and Responses Bad? Build a Relationship With Your List

Nearly 80% of consumers would end brand relationship over unauthorized data usage

SAP study reflects people are selective about what data they’ll share and why Greg Sterling on January 19, 2018   As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from … Continue reading Nearly 80% of consumers would end brand relationship over unauthorized data usage

3 ways to build a better agency-client relationship

Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently. Brett Middleton on October 27, 2017   The reality of maintaining a complex business relationship where revenue is on the line is that … Continue reading 3 ways to build a better agency-client relationship

Demystifying AI: Understanding the human-machine relationship

How is AI affecting you? From autonomous cars to digital advertising, columnist James Green explores how artificial intelligence is impacting our jobs and our lives. James Green on August 8, 2017   The artificial intelligence of today has almost nothing in common with the AI of science fiction. In “Star Wars,” “Star Trek” and “Battlestar Galactica,” we’re introduced … Continue reading Demystifying AI: Understanding the human-machine relationship

How to Build A Better Relationship With Your Brand’s Social Media Audience

Sahail Ashraf — July 14, 2017 Follow @Talcontent — July 14, 2017 There is one clear aspect of social media that helps it to stand head and shoulders above the other marketing channels you may have access to. Of course, there are lots of shiny bells and whistles and plenty of platforms to develop a … Continue reading How to Build A Better Relationship With Your Brand’s Social Media Audience