The Relationship between Bitcoin and Inflation Allison Dretzin / 23 Jul 2022 Speculation is that some investors have turned to bitcoin in order to protect their holdings from the impacts of hyperinflation. But what exactly does that mean? People are drawn to everything they can run to in order to protect themselves from inflation, … Continue reading The Relationship between Bitcoin and Inflation
Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together. Constantine von Hoffman on May 16, 2022 Henk-jan ter Brugge is director, global digital marketing and e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. We caught up with him about his experience with marketing and technology. So how … Continue reading Why marketers have a love-hate relationship with complexity
Karen Repoli January 2, 2022 When I first dipped my toes in the internet marketing game, the prevalent catch phrase was, “the money is in the list.” All the gurus were telling us it was the way to internet marketing millions so we all tried to build our lists as big as possible. As a … Continue reading 9 Tips to Build a Relationship with Your List and Make It Profitable
CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report by Laurie Sullivan @lauriesullivan, August 17, 2021 The future of performance in advertising depends directly on the relationship that CMOs have with their tech-counterparties, CIO, but only 23% of companies that took part in a study released today say they have a “very effective” CMO-CIO … Continue reading CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
Barry Roos August 9, 2021 At the start of a relationship, you are trying to get to know the company you are doing business with and at the same time proving your worth. This of course is a very important time in a business relationship as it lays the groundwork and expectations going forward. However, … Continue reading The End of a Business Relationship Can Be as Important as the Beginning
Jon-Mikel Bailey January 22, 2021 This post is a detailed explanation of something I’ve found a surprising number of marketers to be uninformed or misinformed about… automated drip campaigns and the sales process. Automated Drip Campaign Definition Marketing automation or automated drip campaigns are workflows developed within a marketing automation platform, such as Hubspot or … Continue reading The Relationship Between Automated Drip Campaigns & Your Sales Process
Mary Lister November 13, 2020 You’ve probably heard of CRM software—used it in the past, gotten sales calls about adopting one, wistfully wished your customer data was nicely organized inside one. But if you haven’t, don’t worry. I myself was once a wet-behind-the-ears college intern throwing acronyms around like candy without any clear idea what … Continue reading CRM: What Your Small Business Needs to Know About Customer Relationship Management
Karen Repoli November 5, 2020 A few years ago, the words “email is dead” started floating around. What?! No, t couldn’t be! I’m happy to say email marketing is not dead but alive and well. It has simply evolved as any tactic does (or should) to stay in pace with the needs of our audience. … Continue reading 9 Tips For Building a Relationship With Your List
Jessica Mehring September 8, 2020 Technology does not run an enterprise; relationships do. – Unknown Would you propose marriage on a first date? No. (Well, let’s hope not.) If you delve into wedding planning on your first date, you’re jumping the gun. You fast-forwarded from the getting-to-know-you phase to saying, “I do.” It’s the same … Continue reading Why Relationship Enablement Should Be a Business Priority
Brian Basilico June 26, 2020 I had someone contact me after reading my first book. It’s called, “It’s Not About You, It’s About Bacon“, but the main concept is “Relationship Marketing in a Social Media World!“. He commented back and said, “You want me to do more networking?” The answer I gave him was “Yes.” … Continue reading How to Increase Your Return on Relationship Investment By Interacting Human to Human
