Marshall Rowe — June 19, 2019 — June 19, 2019 The involvement level of a spouse or partner in the sale of a business can vary based on how engaged they have been with the business itself. While some spouses are an intricate part of the company, others have an entirely separate career and set … Continue reading Relationship Dynamics in a Business Transition
Liz Kislik — April 26, 2019 Follow @lizkislik — April 26, 2019 No job is meant to be “until death do us part.” Employment is a theoretical deal: The employer is willing to pay a certain amount of money for an employee’s successful execution of a set of roles and responsibilities. But often these relationships … Continue reading This is What to Do if an Employment Relationship Deteriorates
Brian Basilico — December 3, 2018 Follow @bbasilico — December 3, 2018 qimono / Pixabay I’ve got a question for you. Do you want to make more money? It’s easy. Just start a relationship. Now the next question is, what business are you in? If you really think about it, I can answer that for … Continue reading Want to Make More Money? Start A Relationship!
John Gilbert — October 19, 2018 — October 19, 2018 Like any relationship, business or personal, it can be contentious if their individual needs are not mutually met. The B2B client-agency relationship is certainly no exception to this rule. Both may have different motivations, but their common mission is to achieve success in advancing the … Continue reading The B2B Client-Agency Relationship: How Do We Make This Marriage Work?
Joana Ferreira — July 18, 2018 Follow @JoanaMarketing — July 18, 2018 rawpixel / Pixabay When it comes to marketing, we understand how important it is to build a trusting relationship with current and potential customers. Marketers spend hours perfecting the customer journey, analyzing the different touchpoints, personalizing their messages, and using data to find … Continue reading Why Relationship Building is Key in Digital Marketing
Jeff Epstein — April 8, 2018 — April 8, 2018 Relationship marketing refers to everything your brand does to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. The most important part of relationship … Continue reading The Importance of Relationship Marketing for eCommerce Brands
Sean Ogle — March 6, 2018 Follow @seanogle — March 6, 2018 How many times have you received an email from a company and completely ignored it? If you’re not actively working to keep subscriber attention, email open rates and responses tend to tank quickly. More times than you’d ever be able to count. I’m … Continue reading Email Open Rates and Responses Bad? Build a Relationship With Your List
SAP study reflects people are selective about what data they’ll share and why Greg Sterling on January 19, 2018 As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from … Continue reading Nearly 80% of consumers would end brand relationship over unauthorized data usage
Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently. Brett Middleton on October 27, 2017 The reality of maintaining a complex business relationship where revenue is on the line is that … Continue reading 3 ways to build a better agency-client relationship
Do your clients know what you’re doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients. Steve Cameron on August 14, 2017 There is an old joke about what to do if you’re ever stranded on a desert island with only a pack … Continue reading Disclosure and transparency: The agency/client relationship twins