Tag Archives: Reduce

How to Reduce Costs of My Paid Search Campaigns

Caleb Malik — July 9, 2019 — July 9, 2019 CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. How do we lower the cost on these crazy acronyms? Simple: lower the budget. Done, right? Well, it’s not quite that simple, because the goal is to maintain … Continue reading How to Reduce Costs of My Paid Search Campaigns →

How Retention Email Marketing Can Reduce Churn Rate

Customer Retention

Kevin George — July 9, 2019 Follow @imkevin_monk — July 9, 2019 Churn rate is REAL! And it is a pressing issue for every business that is trying to thrive in the bottleneck competition. More often than not, you acquire customers and drive business by making them buy from you. But wouldn’t it be more … Continue reading How Retention Email Marketing Can Reduce Churn Rate →

TrueView audience engagement: Paid strategies to find fans and reduce waste

Marketing Platforms

Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube. Justin Rudolph on June 18, 2019 All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube … Continue reading TrueView audience engagement: Paid strategies to find fans and reduce waste →

8 Ways to Reduce eCommerce Subscription Churn

Customer Retention

Eyal Katz — April 6, 2019 Follow @eyalk100 — April 6, 2019 Remember that Seinfeld episode where Jerry and Elaine are trying to rent a car, and the agent tells them he doesn’t have the car that Jerry reserved? “See, you know how to take the reservation,” Jerry says to the agent, “but you just … Continue reading 8 Ways to Reduce eCommerce Subscription Churn →

How to Reduce Employee Absenteeism

Employee Motivation

Personal Branding Blog — February 26, 2019 — February 26, 2019 Employee absenteeism is a problem for every business and can cause heavy costs for employers. Getting 100% attendance from all of your employees is of course not possible. However, knowing how to deal with this problem and how to prevent employee absenteeism can reduce … Continue reading How to Reduce Employee Absenteeism →

7 Ways to Reduce Loneliness in the Workplace

Productivity

Shawn Overcast — February 21, 2019 Follow @sovercast — February 21, 2019 Workplace Loneliness and the Importance of Community A huge factor in the prevalence of loneliness at work is the lack of a nurtured and authentic community. As humans, we are organically communal. When the ability to form connections is absent it’s natural for … Continue reading 7 Ways to Reduce Loneliness in the Workplace →

6 tactics for PPC marketers to save time, reduce stress and improve performance

PPC Marketing

Here’s a checklist to make sure you’re as organized as possible to start this year off on the right foot. Amy Bishop on January 15, 2019 As PPC marketers, everything we do revolves around structure and organization. Sure, there’s a huge amount of unstructured work as the result of performance trends and our analyses … Continue reading 6 tactics for PPC marketers to save time, reduce stress and improve performance →

Using Analytics to Optimize Facility Performance & Reduce Costs

Analytics

Tom Buiocchi — January 10, 2019 Follow @ServiceChannel — January 10, 2019 Pexels / Pixabay The proverb “a stitch in time saves nine” goes back centuries but the principles are just as applicable to any modern operations. Unfortunately, too many facilities management departments still operate in a reactive manner, having to quickly put out fires … Continue reading Using Analytics to Optimize Facility Performance & Reduce Costs →

Reduce the Handoffs to Increase Efficiency

Business Effectiveness

Don Dalrymple — January 2, 2019 Follow @dondalrymple — January 2, 2019 Every handoff in your business is a failure point. When one person is handling information and moving execution to the next step, often you can get things done without many mistakes or delays. When you have to hand off a lead, support call, … Continue reading Reduce the Handoffs to Increase Efficiency →

How To Reduce Costs at a Startup Without Sacrificing Quality of Work

Startups Guide

Tommy Wyher — December 18, 2018 — December 18, 2018 The truth is that most startups do not have an angel investor that funded millions of dollars for the company to get going and become profitable. Personal funds or small business loans are startup capital for a vast amount of companies in their infancy. For … Continue reading How To Reduce Costs at a Startup Without Sacrificing Quality of Work →