Angela Hausman, PhD June 20, 2020 Image by Mediamodifier from Pixabay Cart abandonment is a serious situation of concern for any e-commerce website. Cart abandonment refers to a situation where a customer puts products into their shopping cart then leaves without making a purchase. Many e-commerce businesses experience cart abandonment. Abandonment is a big problem … Continue reading 5 Surefire Ways to Reduce Cart Abandonment
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways. Amy Gesenhues on June 4, 2020 As brands are forced to go all-in on their digital efforts in light of COVID-19, the need to tie-together customer data is more urgent than … Continue reading How a CDP can help reduce ad spend, drive revenue and build trust with customers
Khushboo Aulakh — May 30, 2020 How effective are your current marketing strategies? A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). It’s also an important indicator of your overall marketing success — lower CAC = more customers = additional ROI. There is no standard yardstick for determining a good or … Continue reading 10 Ways to Reduce Customer Acquisition Cost
Mia Jacobs — May 22, 2020 The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. As their customers are presented with changing … Continue reading 5 Ways to Reduce Customer Churn for SaaS in a Recession
JJ Tyson — April 28, 2020 What is Shopping Cart Abandonment? Since the earliest days of online shopping, high cart abandonment rates have presented a major challenge for ecommerce. As you may know, approximately 70% of users who add items to their online shopping cart leave without completing a purchase. Obviously, this is a huge … Continue reading 7 Simple Strategies to Reduce Shopping Cart Abandonment
Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. Amy Gesenhues on March 31, 2020 Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. Fortunately for our marketing … Continue reading Martech platforms reduce costs as CMOs face budget cuts
Laura Krajewski — March 3, 2020 I have a bad habit of biting my nails. I know, I know, I need to stop. Every couple of days I say to myself, this is it. I’m not going to bite them anymore. But then, I’ve got a handful of impending deadlines, a meeting I’m dreading with … Continue reading Do Your Reports Spark Joy? Tidy Up Your Reports to Reduce Call Center Stress and Boost Agent Engagement
Charu Mitra Dubey — December 15, 2019 Follow @CharuMitraDubey Do you own an eCommerce website? If you do then chances are you don’t like people exiting your website without spending even a dime. After all, sales are a priority. But what makes people abandon a cart? 200degrees / Pixabay There isn’t certainly one reason but … Continue reading How to Reduce the Shopping Cart Abandonment Rate? (Proven Ways)
Qhubekani Nyathi — October 31, 2019 Follow @qtnyathi A high customer churn rate is the Achilles heel of every membership site. If it’s not managed well, you lose more and more members. Profits dwindle and you may eventually shut down a once-thriving community. Studies show the average churn rate of a healthy subscription-based business is … Continue reading The 3 Vs to Reduce Membership Site Customer Churn
Ashley Stevens — October 18, 2019 Websites exist to be used, not just to be looked at. While the Nielsen Norman Group points out that “users have a positive emotional response to your visual design, and that makes them more tolerant of minor usability issues on your site,” a website should still strive to be … Continue reading Reduce Distractions for Improved User Experience
