Tag Archives: Recipe

6 reasons why building your own customer data asset is a recipe for marketing success

Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data. Mike Sands on April 5, 2017   Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the … Continue reading 6 reasons why building your own customer data asset is a recipe for marketing success

Making complementary media strategies work: The recipe for cross-channel attribution

Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O’Reilly discusses how attribution is the key to achieving this alignment. Kevin O’Reilly on March 10, 2017   While much has been said about complementary media strategies, the secret to making it truly work … Continue reading Making complementary media strategies work: The recipe for cross-channel attribution

Email Segmentation: The Recipe for Great Email Marketing

Kevin George — December 16, 2016 Follow @imkevin_monk— December 16, 2016 Just like ‘one size doesn’t fit all’, everyone has a different taste. Thus segmentation comes into play. ‘Segmentation’ in email marketing is like knowing the ‘exact measure’, of what ingredients must go in a dish, to make it totally lip-smacking! As per a MarketingSherpa … Continue reading Email Segmentation: The Recipe for Great Email Marketing

The Amazing 6-Step Recipe to Help You Bake Perfect Blog Posts

by Chris Gillespie Follow @cgillespie317September 22, 2016 Writing perfect blog posts is like baking sourdough bread (if you follow our meaning) Real writing, just like real baking, is a learned skill. People typically avoid both for a lack of understanding but that’s also what makes being good at one so unbelievably valuable. In particular, writing … Continue reading The Amazing 6-Step Recipe to Help You Bake Perfect Blog Posts

Your Recipe to Be an Incredibly Successful HR Leader

by Paul Keijzer May 19, 2016 Follow @Paul_KeijzerMay 19, 2016 In my view an Incredibly Successful HR Leader: “Builds on an impeccable reputation, combines business and people fore-sights/insights to effectively implement innovative talent, and structure, processes, culture and leadership practices to support line managers in maximizing performance and building capabilities to achieve the aspirations of … Continue reading Your Recipe to Be an Incredibly Successful HR Leader

The 4 Cs: A recipe for precise remarketing campaigns

A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure. Susan Waldes on April 5, 2016 Last fall, I had a great time participating in “The Great PPC Account Structure Debate” at SMX East. And I loved … Continue reading The 4 Cs: A recipe for precise remarketing campaigns

Recipe for Failure: An Employee Volunteer Program Without the Right Technology

by Ryan Scott February 1, 2016 Follow @causecastFebruary 1, 2016 A recent report by America’s Charities (an exclusive partner of my company, Causecast) puts to rest any doubts about the link between employee volunteering and employee engagement. Companies prioritize employee engagement as a way to attract and retain employees, and 84 percent of the companies … Continue reading Recipe for Failure: An Employee Volunteer Program Without the Right Technology

The Recipe for an Award-Winning Content Dish [Infographic]

by Judy Caroll December 16, 2015 Follow @www.twitter.com/judycaroll1December 16, 2015 Blog content plays a very vital role in generating B2B leads as much as drawing awareness towards your product. Much like cooking stew worthy of Gordon Ramsay, mixing the right content maximizes the appeal of your blog, urging people to come back for more. In … Continue reading The Recipe for an Award-Winning Content Dish [Infographic]