By Ian DrummondApril 15, 2015 With the rise of “owned” channels such as social media accounts and corporate websites, more and more brands are looking to distribute content directly to consumers as a major component of their marketing strategies. The thinking is that where publishers owned the audience in the era of mass media, digital … Continue reading 5 reasons media partners are as important as ever in the era of content marketing
Pam MooreApril 12, 2015 Thanks to digital marketing and social media, one single human being can have as much or even more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers, and more to tap into their trust, credibility and community they … Continue reading YOU Are The Media! 10 Reasons You Need A Blog
Micheline NijmehApril 11, 2015 Email tracking tools today abound that promise to help you close deals faster. But just opening a sales email and clicking on it doesn’t truly indicate a customer’s interest. So how does an email-tracking tool accelerate the sales cycle? The reality is that it doesn’t – at least not by itself. … Continue reading 4 Reasons Why Email Tracking Isn’t Enough for Sales
Zac JohnsonApril 6, 2015 Blogging is everywhere. If you don’t already have a blog, then you are already behind. However, it’s not too late! Blogs are going to be around for many more years to come and in this article I’m going to tell you why there will never be a better time for you … Continue reading 5 Great Reasons to Start a Blog in 2015
Laura DonovanApril 1, 2015 Because she totally “gets” Internet Trolls, and really none of us has the patience for these people. We know you are wrong, she knows you are wrong and deep down you really do know you are wrong. Because she knows Social Media is never dull. There is always something going on … Continue reading 10 Reasons Violet Crawley From Downton Abbey Should Manage Social Media
Leslie HughesMarch 31, 2015 I was interviewing and optimizing the LinkedIn profile for the Chief Financial Officer (CFO) of a large organization, he asked me Why do I need to invest in my LinkedIn profile if I’m not actually converting business? This is a great question! There are a lot of misconceptions that LinkedIn is … Continue reading 3 Reasons Executives MUST Be Using LinkedIn
Greg NunanMarch 31, 2015 OK, so now I’ve got your attention I will make the bold but rather obvious assumption that you currently have a Google AdWords campaign live & you do not believe it’s performing to the best of its abilities. Well, you are probably right. So get your pen and paper ready, because … Continue reading 3 Reasons Your AdWords Performance Sucks
Jamie TeasdaleMarch 21, 2015 It is safe to say that most businesses today are on at least one social media platform. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, a whopping 92% of the 2,800 marketers surveyed revealed that social media is important for their business. This percentage is up from 86% … Continue reading 10 Reasons Your Business Should Be On Social Media
Christy GoodmanMarch 20, 2015 With over 300 million users on LinkedIn, it has become a dynamic platform for business networking — some even consider the professional Facebook. Today, it seems many professionals have made it a priority to establish a profile. To get the most out of such a powerful business platform, it is highly … Continue reading 3 Reasons Why Your LinkedIn Company Page Must be a Priority in 2015
Dorien Morin-van DamMarch 15, 2015 Is Email Marketing Important? In my last article, I outlined 25 steps for you to take to get your email marketing started this week after I discovered the big email marketing mistake I’d been making for 4 years. In that article, I also included several reasons why you should be … Continue reading 3 Reasons to Have Started Your Email Marketing Yesterday
