Navah HopkinsMay 24, 2015 We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience. What … Continue reading International PPC: 3 Reasons You Can’t Afford NOT to Go International
Erin P. FriarMay 22, 2015 Online reviews can be a tricky area for businesses. Overwhelmingly, online sentiments about businesses are reflecting on a negative experience. Positive comments do appear, and those can be invaluable towards the health of brand. The real truth behind online comments, good or bad, is that business leaders should encourage them. … Continue reading 3 Reasons To Start Encouraging Online Reviews Now
David MurdicoMay 20, 2015 The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. … Continue reading 5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do
Marie AlonsoMay 20, 2015 Your social media could be faster – way faster. If you are enjoying the comic book superhero tsunami hitting TV and theaters, you know the freshman CW mega-hit The Flash broke records in its massively successful first season. More viewers than any other CW show to date and more viewers in its premiere episode … Continue reading Slow Tweets? 4 Reasons Your Social Media Needs THE FLASH Formula
by Liz Farquhar May 21st, 2015 Did you know that 93 percent of sales executives haven’t received formal training on social selling TWEET? [1] Smart social selling is a game-changer for businesses of all sizes. However, it does require a well-defined strategy in addition to taking a significant investment of time if you are going to … Continue reading Top 3 Reasons You’re Not Getting Qualified Leads from Social Media
Owain PowellMay 17, 2015 Not too long ago, many within the SEO industry basked in the glory of successfully attaining top page Google rankings for websites. The issue? These sites could be ranked on keywords, not necessarily website quality. As a result, first page results through Google quite often displayed poor quality websites with poor … Continue reading 2 Key Reasons Why UX is Integral to Search Optimization
Ryan PinkhamMay 14, 2015 Deciding where to invest your marketing dollars isn’t a decision you take lightly. You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. Email marketing is … Continue reading 29 Reasons To Use Email Marketing (As Told By Small Business Owners)
Declan PeltierMay 9, 2015 More often we are seeing in the news Facebook rear its head as a valid source in the court of law. This is causing lawyers, judges, companies and organizations to review their policy manuals, and look at who they employ and how they interact on Social Media, and what they will … Continue reading 3 Powerful Reasons Why Anyone In Business Should Guard Their Social Media
JC Social MediaMay 5, 2015 Having a well-established network of friends and colleagues on LinkedIn is important. You can keep up to date with industry news and information as well as developments within your firm and your connections. But you want more. You need more connections to grow your personal brand and there’s a couple … Continue reading 6 Reasons People Aren’t Accepting Your LinkedIn Invitations
Tjeerd BrenninkmeijerMay 5, 2015 The psychological theory of the Paradox of Choice states that the presence of too many options causes cognitive distress and often results in less than optimal decisions being made. Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. … Continue reading 4 Reasons Why Your CMS Should Support a Decoupled Architecture
