Chris LucasJuly 17, 2015 In case you haven’t heard, there’ve been some recent media rumbles that report Google AdWords isn’t practical for small businesses. In fact, one New York Times piece concluded that paid search isn’t the universal darling marketers would like it to be. The story grew from a nugget of truth: Venturing into … Continue reading 3 Reasons Why Your Adwords Campaigns Aren’t Working and What to Fix
Laura NollJuly 16, 2015 Delivering an email to your audience goes well beyond simply hitting the inbox. Even in business email, driving ROI requires you to get the click. With the rise of content marketing strategies, banner blindness and inboxes full of competing messages — many B2B marketers are asking, “why isn’t this working?” The answers are fairly straightforward: 1. … Continue reading 6 Reasons Why Your Business Email Isn’t Getting Clicks
Ryan PinkhamJuly 16, 2015 By now, you probably know that sharing your emails on Facebook is a great way to reach a wider audience and get more from the messages you’re sending out. When you share your emails on Facebook, you’re able to keep your fans up-to-date on all the great stuff you have going … Continue reading 3 Reasons to Use Facebook Ads to Promote Your Emails
Have you tried, unsuccessfully, to advertise your business online using Google AdWords? Perhaps you ended the relationship too abruptly. It may have been a case of: it wasn’t AdWords, it was you. As a small business owner you’ve probably heard about the benefits of advertising using Google’s pay-per-click advertising platform AdWords. AdWords can be extremely … Continue reading 16 Reasons Your Google AdWords Campaign Didn’t Work (And How to Fix it!)
Mike RyanJuly 13, 2015 In a world dominated by the Internet, it is all too easy to assume that email marketing reigns supreme compared to “old fashioned” postcard marketing. Business owners who buy into that assumption, however, can find themselves facing poorly performing marketing campaigns and disappointingly low returns on their investment. The fact is, … Continue reading 4 Reasons To Choose Direct Mail Marketing Over Email Marketing
Peter StarkJuly 7, 2015 An executive we coach asked me if I did training sessions on how to conduct productive meetings. When I asked why he was interested, he told me, “I’ve spent 12 hours this week in meetings that were a total waste of my time.” To make this fact even more depressing, it … Continue reading 7 Reasons Why Your Meetings Are A Waste Of Time
Allison AverillJuly 6, 2015 If apps are the future, email just seems so…1998. If you search “email is dead” you will find this article, and this article, and many more like them, typically outlining why one or another “next big thing” messaging platform is finally putting the nail in the inbox coffin. So why should … Continue reading 3 Reasons Why Apps Need Email
Lori SoardJune 30, 2015 If you’ve ever played any in the series of Sim games, then you know just how addictive these games can be. They are a life simulation series of video games that offer the ability to do anything from help a simulated person do daily tasks to building a complete city. According … Continue reading 5 Reasons Why A Sim City Player Could Be Your Next Social Media Manager
Lee ClearyJune 29, 2015 While a social media presence is vital to the marketing strategy of any business nowadays, there is quite a bit of debate around the best way to navigate the vast landscape of platforms, hashtags, 140 characters, etc. Most small to mid-sized businesses don’t have the time to manage their social channels … Continue reading Look to an Agency: 3 Reasons Why Your Business Should Outsource Social
by Robert Brady June 29th, 2015 Potential customers are searching for solutions to their problems every day and AdWords is the perfect way to get in front of them at the exact moment they’re looking. They click your ad, show up on your site and convert into a lead for your sales team. … Continue reading 5 Reasons You’re Not Getting Qualified Leads From AdWords
