Ted K. JacksonJuly 31, 2015 If you’re looking for a good strategic management framework, you’ve most likely come across the Balanced Scorecard (BSC). It was created by Drs. Robert S. Kaplan and David P. Norton in 1992—over 20 years ago. So, you’re likely wondering, “Is it still relevant?” I’ll cut right to the chase: the … Continue reading 6 Reasons The Balanced Scorecard Is Still Relevant Today
Columnist Jordan Kretchmer has some insight on why users may be ditching your website — but luckily, he has some tips for what to do about it. Jordan Kretchmer on July 31, 2015 If you run the typical website, more than half of the people who visit leave in fewer than 15 seconds. If that’s … Continue reading Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website
Shelly DuttonJuly 26, 2015 Adoption of the Internet of Things (IoT) is moving along – bringing about speed, efficiency, reliability, and accuracy across all lines of business. Procurement organizations are converging people, business, and things in a digital network to satisfy ever-changing business needs, customer expectations, and market dynamics. Manufacturing areas are monitoring the operational … Continue reading 4 Reasons Why The Digital Economy Is Taking Over Your Marketing Strategy [VIDEO]
Jennifer WebsterJuly 25, 2015 A recent article, “4 Reasons Social Media Marketing May Not Be Working for Your Business,” by Mandy Edwards, observes that social media is can be a powerful marketing channel as long as you apply the right approach. If social media isn’t effective for your business, there may be some changes necessary. … Continue reading 4 Reasons Why Your Business May Not Be Using Social Media Effectively
Marc GubertiJuly 23, 2015 Since the beginning of 2014, there has been an ongoing debate about whether guest blogging is still a good way to increase blog traffic. On January 28, 2014, Google said that any attempts to get spammy backlinks by writing guest posts would no longer work. Since this statement, some guest bloggers … Continue reading 5 Reasons Why Guest Blogging Needs To Be A Part Of Your Strategy
Ross ArsenaultJuly 23, 2015 Wish you had bought Apple shares at the turn of the millennium? Wish you could go back in time and put some money on the 2007 New York Giants? How about helping JK Rowling publish that book of hers about wizards? We all have those moments of wondering what could have … Continue reading 4 Reasons for Small Businesses to Use Influencers
Jeff FerminJuly 22, 2015 Whether it was the case now or before, you (or your employees) probably had a job that was abysmal. The kind of job that sucks to wake up to and has you asking “why do I work here?” every single day. The last thing you want to do is be googling … Continue reading 5 Reasons You May Think “Work Sucks”
Marc GubertiJuly 22, 2015 We have a natural tendency to go to the things that are the most popular and follow the established leaders. Of all of the social networks, Facebook is by far the most popular one. With over 1 billion users, it dwarfs other social networks in sheer size. Twitter and Instagram are … Continue reading 6 Reasons To Get On Pinterest If You Haven’t Done So Already
Deborah SweeneyJuly 20, 2015 There’s the marketing meeting, the engineering meeting, the sales meeting, but what about the meeting with more than just one department? Your company’s departments are the epicenters of specialized information. Departments need to work together more than ever before to ensure a strong channel of communication. In today’s times of rapid … Continue reading 4 Reasons to Have Collaborative Departments
Brian ZuercherJuly 18, 2015 There are more reasons why you should activate influencers on Instagram. We have often written about the value of influencer marketing in promoting your brand, but you may not have realized a few other (and maybe more important) outcomes from your influencer marketing. Syndicatable content If you are using an influencer … Continue reading The 4 Other Reasons Brands Should Do Influencer Marketing
