Bill FaethJune 29, 2015 Are You Utilizing the Potential of Live Chat? An undisputed truth of today’s eCommerce shopper is that they expect a certain level of customer service and interaction from the websites they frequent. A first-time shopper expects much more out of their online experience with a brand than discounts, promotions or product … Continue reading 5 Key Reasons to Implement Live Chat on Your eCommerce Site
Michelle BrammerJune 27, 2015 You know, we’ve become bullies (seriously, hear me out on this one). Bullies pick on other people or groups for a variety of reasons—sometimes in retaliation, sometimes ‘just because.’ Other times, bullies target others simply because they’re different. Let that sink in a bit. Millennials are taking over the workforce. By … Continue reading 5 Reasons Not To Bully Millennials (And Why We Still Do)
Brandon GrimesJune 27, 2015 Why You Need Analytics Analytics can be like a rubix cube. Once you dive into the analytics abyss, the data can seem overwhelming. However once you learn how to strategize and learn the analytics process, you will soon realize that analytics can be the single most important aspect of digital marketing. … Continue reading 4 Reasons Why You Need Analytics Training
Jilly BadanesJune 26, 2015 Instagram just made it a lot easier to connect with other users and that’s great news for your business. The all new Explore and Search features, which Instagram released earlier this week, now showcase trending hashtags and make customized recommendations for accounts to follow. The new search has options to search … Continue reading Five Reasons Instagram’s New Explore & Search Is Great For Your Business
Scott BarnettJune 25, 2015 I had the opportunity to hear a talk with Jim Brady from Billy Penn presented at the LION Publishers conference recently. One of his big thoughts is “It’s awesome to be small.” His focus was on hyperlocal publishers competing against the large national publishers. Jim suggested that instead of the limitations … Continue reading 5 Reasons Why It’s Awesome To Be A Small Business
Susan TuckerJune 25, 2015 Twitter is practically a grandfather in the social media sphere these days. Having been around and active since 2006, this platform has gone around the block a few times. And, just like George Clooney, who has only gotten better with age, Twitter still remains one of the hottest platforms for growing … Continue reading 6 Reasons Twitter Still Rocks
Robert NachumJune 24, 2015 In recent years, a growing percentage of people have made the transition from desktop to mobile, choosing the latter as their leading digital platform. Web browsing, online shopping and checking emails on mobile have become the norm, especially when all it takes is just a few apps to consume your time … Continue reading 5 Reasons You Need to Be Targeting Mobile Email Users
Are you still not fully utilizing data? Columnist David Booth outlines five things you need to do to help you and your organization better dive into data. David Booth on June 22, 2015 In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, nearly half of respondents are still … Continue reading 5 Reasons Marketers Fail With Data
Mandy EdwardsJune 20, 2015 You can make social media marketing work. I’m not going to lie – it’s hard and does take time, but it can work. I come across business owners everyday who struggle with using social media in their business’ marketing plan. I eat, live and breathe it so it’s like second-nature to … Continue reading 4 Reasons Social Media Marketing May Not Be Working for Your Business
Rachel MartinezJune 18, 2015 Email campaigns are not outdated. Email marketing is still the best way to reach your target audience with personalized messages. In fact, marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention (source: Gigaom Research). Still unsure? Check out these 3 reasons to keep creating … Continue reading 3 Reasons Email Campaigns Still Matter
