Nayomi Chibana — March 13, 2017 — March 13, 2017 Since 2010, the popularity of infographics has soared online–and is still on the rise, as charted by Google Trends below. At one point, the use of infographics was limited to academic circles, but now they’re seen as a way to make any topic more palatable. … Continue reading 10 Reasons Why Some Infographics Fail (And How to Make Yours Succeed)
Deji Atoyebi — March 10, 2017 Follow @I_amAtoyebiDeji— March 10, 2017 The rise of Pokémon Go drew attention to the significance of mobile gaming to online marketing. Although the app’s daily active users are on the decline, its latest reviews prove its continued acceptance (bugs aside!). However, for fads fade with time, we’ve got to … Continue reading 4 Reasons Why you Should Give Gaming a Chance in your Marketing Strategy
Laura Donovan — March 9, 2017 Follow @thewordpro— March 9, 2017 Video is a crucial, necessary, and important part of any marketing strategy. In fact, brands who use videos as part of their “ecommerce experience” state that those videos contribute a 6% to 30% increase in sales and also contribute to a boost in conversion … Continue reading More Reasons Why Video is Crucial to a Marketing Strategy
Adam Baetu — March 7, 2017 Follow @Marcomms4biz— March 7, 2017 It’s no secret, at the core of business success is marketing. For small businesses, marketing goods, services and their brand, is essential in reaching customers, selling products and services and generally staying afloat. Though as with any discipline, marketing is achieved more effectively when … Continue reading 10 Reasons Why Marketing Training for Small Business Owners is Essential
Mike Kappel — March 1, 2017 Follow @PatriotSoftware— March 1, 2017 Are you wondering, “Should I become an entrepreneur?” Some people make natural entrepreneurs. But, let me tell you, not everyone is cut out to be one. A lot of people try to make entrepreneurship sound glamourous. While it sometimes can be, don’t fall into … Continue reading 6 Reasons to Become an Entrepreneur (and 4 Reasons Not To)
Cent Muruganandam — February 24, 2017 Follow @centmuru— February 24, 2017 If you want to rank well in the pages of Google, Yahoo!, and Bing, you will need the help of a full-time search engine optimization (SEO) professional. According to a study featured on Search Engine Watch, over half of all users doing online searches … Continue reading 5 Reasons Why You Should Hire An SEO Professional in 2017
Arik Hanson — February 22, 2017 — February 22, 2017 Traackr recently released a study named “Influence 2.0–the Future of Influencer Marketing.” I was curious, so I downloaded the full report and checked it out. But, I also take these types of studies with a very small grain of salt. After all, Traackr is a … Continue reading 3 Reasons Digital Marketing Should NOT Own Influencer Marketing
Tracy Darchini — February 16, 2017 — February 16, 2017 Author’s Note: This article was originally published on the Huffington Post and can be found here. Meeting people in real life, face-to-face is important for building professional relationships, but I’d be willing to bet that most of us — whether introverted or extroverted — do … Continue reading Top 10 Reasons Online Networking is More Effective Than In-Person Networking
Mark Simmons — February 15, 2017 Follow @mixeddigital— February 15, 2017 The concept of HTTPS has been an important one, and forward thinking businesses integrated it a long time ago. Because security is a factor that Google takes extremely seriously today, you can bet that’s it’s going to become even more important in the future … Continue reading 5 Critical Reasons that Your Website Needs to Be HTTPS Enabled
Rahis Saifi — February 14, 2017 Follow @57rahis— February 14, 2017 In today’s world, data is a very potent force. Data analytics is the act of extracting actionable information, trends and patterns from (big) data. There used to be a time when people were ignorant about of keeping record of small business details, but today … Continue reading 4 Reasons Your Small Business Needs Advanced Data Analytics
