David Richeson — April 21, 2017 Follow @dricheson— April 21, 2017 Opinion: With a text-based analytics mindset, you can free yourself from the optimization hamster wheel Sigmund Freud once wrote, “Dreams are the royal road to the unconscious.” If he were alive today, he might say the same of our social media posts. Through language, … Continue reading 2 Solid Reasons Why Text Analytics Can Amp Up Your Social Listening Game
Chelsea Weber — April 13, 2017 Follow @gothamCulture— April 13, 2017 Let’s face it: For many workers, the annual Employee Engagement Survey is meaningless. Once a year, employees throw their opinions onto a form that goes…well, somewhere. They see no real changes as a result of their participation. The next year, the same questions appear … Continue reading 8 Reasons Your Employee Engagement Survey Isn’t Working
Duncan Shears — April 13, 2017 — April 13, 2017 Increased relatability & Trust Nothing helps your audience (read: potential customers) identify and relate to your business than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. People … Continue reading 5 Important Reasons Why Your Business Needs a Brand Video
Nicole Blanckenberg — April 7, 2017 Follow @https://twitter.com/StoreYaCom— April 7, 2017 Your online store likely depends on some form of social media to attract brand recognition and drive engagement with your customers online. When using Facebook, it’s important to carefully and precisely follow the platform’s rules regarding image dimensions. Here, we take a look at … Continue reading 3 Reasons Why You Must Use Optimal Facebook Image Dimensions & Cheat Sheet [Infographic]
Loren Baker — April 10, 2017 Follow @lorenbaker— April 10, 2017 Email marketing, despite being one of the oldest and most proven forms of online marketing, can sometimes be overlooked as a powerful means to spread the word about who you are and the type of brand you represent. Many companies hire the best marketing … Continue reading 5 Reasons You Should Segment Your Email Lists
Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data. Mike Sands on April 5, 2017 Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the … Continue reading 6 reasons why building your own customer data asset is a recipe for marketing success
Darnelle O’Brien — April 3, 2017 Follow @thekissagency— April 3, 2017 Your website has all the bells and whistles and you’ve even made an investment in online advertising, so why are you attracting the wrong kind of traffic, or worse: no traffic at all? 1. Luck lustre content Give users a reason to keep coming … Continue reading 4 Reasons You’re Not Getting Enough Website Traffic
Ashley Aptt — April 3, 2017 — April 3, 2017 Responsive ads have been available for a while, but many advertisers have yet to take advantage of this ad format and its powerful features. However, as of January 31st, Google no longer allows Google Display Network (GDN) standard text ads to be edited or created. … Continue reading 3 Reasons Why You Need Responsive Ads
Arik Hanson — March 30, 2017 — March 30, 2017 You know what’s really interesting to me about YouTube? There are seemingly two worlds: The world of influencers and “user”-generated content The world of brand-generated content The former is engaging, interesting, educational and LOL-worthy. The latter is typically stiff, over-produced and typically includes countless marketing … Continue reading 4 Reasons Your Brand’s YouTube Videos Continue to Fall Flat
Rebekah Mori — March 28, 2017 — March 28, 2017 When launching an SEO strategy, local business owners naturally want to be at the top of organic rankings for keywords that represent their business. In fact, this goal is usually what signals the need for SEO in the first place. Certainly, organic rankings are an … Continue reading 5 Reasons Organic Rankings Aren’t the Only Factor of SEO Success
