A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they’re better together. Nate Dame on September 21, 2017 Account-based marketing best practices have come into their own in recent years. Audiences expect more personalized, … Continue reading 3 reasons SEO is the account-based marketer’s secret weapon
Nicole Bryan — September 19, 2017 Follow @sterlingpayment — September 19, 2017 VideoDocPres / Pixabay Over the past few years, many merchants – regardless of what kind of businesses they operate or how big their companies are – have come to reconsider their previous ways of handling purchases. Many decided to buy point-of-sale devices for … Continue reading 7 Reasons Why Merchants Want to Change Their POS System
Greg Cawood — September 14, 2017 Follow @iqnection — September 14, 2017 Over the past 5 years, we have seen the widespread adoption of video as part of our daily online life. Millions of people take videos with their digital cameras and mobile phones and upload them to YouTube and Facebook each day. But video … Continue reading 7 Reasons Why You Should Have Video Marketing on Your Website
Richard DePaso — September 15, 2017 Follow @LasVegasVideo — September 15, 2017 The future has arrived and video marketing is the key to growth for your business. According to HubSpot, “4 times as many customers would rather watch a video about a product than read about it and over 43% of people want to see … Continue reading Interested in Video Marketing? Here Are 5 Reasons You Need to Market With Video
Sandra Chung — September 14, 2017 — September 14, 2017 If content is king, then we could say that video content has officially claimed the throne in 2017. It’s hardly a secret that internet video consumption has seen enormous growth year after year. After all, video currently represents three-quarters of all internet traffic and Cisco … Continue reading 4 Reasons Why You Need a Video Marketing Strategy Right Now
Amanda Strouse — September 9, 2017 — September 9, 2017 Your business has a new, fresh website that you love. And that’s great. (If you’re not in agreement with that last sentence, click here.) But your business needs more than just a website. Potential customers have to find your website, feel a need for what … Continue reading 12 Common Reasons Why You’re Not Attracting Customers to Your Website
Are your cold emails ending up in the junk folder or trash? Contributor Andrea Lehr shares three common mistakes people make when writing cold emails and how you can avoid them. Andrea Lehr on August 31, 2017 I’ve dedicated thousands and thousands of words to the value of outreach for your content marketing strategy … Continue reading 3 reasons I deleted your cold outreach email
James Glover — August 31, 2017 Follow @coherentpath — August 31, 2017 Tumisu / Pixabay More than 38 percent of online retailers cited email as the channel that gave them the best return on their marketing investments – beating out mobile apps, paid search and even social media by more than double, according to Internet … Continue reading 3 Reasons Why ‘Remailing’ Is A Best Practice For Email Marketing
Frank Castagnac — August 31, 2017 — August 31, 2017 According to 2015 Gallup research, 37% of workers in the United States telecommute, compared to just 9% in 1995. Having some form of remote work policy is now a common business norm, but that doesn’t mean businesses—and remote employees—are adequately prepared to handle the challenges … Continue reading 5 Reasons Time Tracking Is the Secret to Work From Home Productivity
Syed Balkhi — August 28, 2017 — August 28, 2017 You’ve populated your blog with a series of incredible, high-quality articles. Days turn into weeks, weeks turn into months — but you still don’t have many people reading your articles. Where did you go wrong? If this sounds familiar, don’t feel bad because you’re not … Continue reading 5 Reasons Why No One is Reading Your Blog (And How to Fix Them)
