by Brannon Brooks Follow @killbrannonSeptember 2, 2016 You need to manage your social presence if you’re going to make sure your business flourishes. Today, there are 70% of Americans with at least one social account. This makes it critical that every business is managing their brand reputation online. It’s a time-consuming venture, and one that … Continue reading Sprinklr vs. Adobe vs. Oracle vs. Salesforce vs. The Others: Which Social Management Is Really Best?
by Sue Cockburn Follow @SueCockburnSeptember 1, 2016 With all the talk about social media, it can be easy to question whether or not a website should be the hub of your online presence. After all, with 1.7 billion worldwide users on Facebook, won’t a business Facebook Page work just as well? A Facebook Page Is … Continue reading Should A Website Really Be The Hub Of Your Online Presence?
by Devin PalloneAugust 23, 2016 Successful entrepreneurs are the heroes of the business world. They make their own rules and work with whom they like, when they like. They create their own destinies and sell products they love. Pursuing a passion and making a profit…the entrepreneur’s reality is most people’s dream. It’s a high-risk, high-reward … Continue reading Pull an Office Space: Quit Your Job Today (No, Really)
By Joydeep Bhattacharya August 24th, 2016 Content Marketing is an increasingly popular strategy for online user engagement and a successful brand identity. The budget for a quality content keeps growing and the momentum does not seem to lose. The reason is quite simple. Content marketing provides various benefits to a brand and its marketing strategies: … Continue reading How To Really Make A Content Marketing Strategy
by Mark Simmons July 27, 2016 Follow @mixeddigitalJuly 27, 2016 Any business that’s involved in online marketing would love to improve their social media engagement. Let’s face it, social media has fast become the mainstay of the online experience. With 1.55 billion active users a month, there’s a multitude of people engaging and interacting on … Continue reading 5 Really Smart Ways To Use Facebook Live
by Hana LaRock July 22, 2016July 22, 2016 It’s not always easy to avoid common email mistakes. Companies are bound to make errors once in awhile. The good thing is that with the proper software, you can analyze your emails and understand what worked, and what cost you. If you’re new to email marketing or … Continue reading 5 Email Mistakes That Can Really Cost You
by Brianna Buthorn July 13, 2016July 13, 2016 Digital marketing: you may think you’re doing it by just being online, but unless it is something you actively engage with every day, you’re doing it wrong. Digital marketing is the promotion of products or brands via one or more forms of electronic media. This means we … Continue reading Are You Really Using Digital Marketing, Or Are You Just Using The Internet?
by Angela Hausman, PhD July 11, 2016 Follow @MarketingLetterJuly 11, 2016 If you haven’t asked yourself if less is really better lately, then you should. Here are some unexpected examples of where less is really better: Fewer leads More cost Fewer employees Less space Fewer tools Fewer platforms Less content I’m sure you don’t believe … Continue reading Less is Really Better? 7 Caveats in Analytics
by John W Hayes July 8, 2016 Follow @john_w_hayesJuly 8, 2016 I popped into my local bike shop recently to pick up some spare inner tubes. It’s a great place, very friendly, lots of expert advice and free coffee. It’s the kind of place you want to hang out and enjoy the company of other … Continue reading The Cycle of Success: People Really Do Like Email Marketing
by Erika Dickstein June 29, 2016 Follow @springinsightJune 29, 2016 You know that feeling you get when you finally get around to cleaning out your closet and in the process, find a fabulous pair of shoes you forgot you had? (Don’t worry. This is not another Sex and the City reference.) That’s how I felt … Continue reading Email Marketing: They Really Aren’t that Into Me
