Tag Archives: RealLife

Walmart’s Real-Life Ad Fairytale Began In 2023

Walmart’s Real-Life Ad Fairytale Began In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2024 Ad budgets across Amazon Sponsored Products, Google Search, Facebook, Instagram, and YouTube in 2023 began with a whimper and ended strong, but one of the more interesting storylines from performance agency Tinuiti’s Q4 2023 Digital Ads Benchmark Report released this … Continue reading Walmart’s Real-Life Ad Fairytale Began In 2023

3 Must-Do PPC Tips During COVID-19 with Real-Life Success Stories

Mihai Serban — May 27, 2020 The COVID-19 pandemic has affected every corner of the digital world, especially media budgets and how they are being spent. Recent reports show that Facebook and Google stand to lose over $ 44 billion in ad revenue due to the continuing global shutdown. As expected, businesses have reacted to … Continue reading 3 Must-Do PPC Tips During COVID-19 with Real-Life Success Stories

In PR Tailspin, Sony Hires Real-Life Olivia Pope

Judy Smith’s list of Scandal-esque clients include Monica Lewsinky, NFL quarterback Michael Vick, and the World Health Organization. By Chris Gayomali Sony Entertainment is still reeling from cyber-attacks that leaked hundreds of gigabytes of private emails and other internal documents for the public to comb through. Now to deal with its PR nightmare, The Hollywood … Continue reading In PR Tailspin, Sony Hires Real-Life Olivia Pope