John W Hayes December 15, 2014 If you work on the high street, you won’t need reminding that traditional, bricks and mortar retail hasn’t had an easy go of it in recent years. During turbulent economic times, barely a week went by without breaking news of another major high street multiple facing catastrophic failure. … Continue reading What Real World Businesses Can Learn from the Internet
Debi Lewis December 14, 2014 Blogging is often lamented as a torturous requirement of managing a modern business or nonprofit. Ugh, I know I should be blogging, I hear from my clients, but it’s just so much stinking WORK. You know what I think? Turn that upside down. Blogging is not nearly as much … Continue reading The Real Reason I Blog: I’m Lazy
By Anton Koekemoer, November 24, 2014 I have been in the digital marketing space for many years and often I get this brief: “I need you to write me a 1 500 word article or blog post with loads of keywords in it so that I can get the attention of Google and get … Continue reading Focus on writing content for real people, not robots
By Anton Koekemoer September 29 2014 Many whitepapers, articles, and blog posts have been written over the last little while regarding content marketing and its impact on your digital marketing campaign, but in reality, this isn’t a new buzz word or trend. Google has been saying for years that you should always focus on quality … Continue reading 6 targeted content marketing tips that will give you real results
Video Commerce, Wednesday, September 24, 2014 by Sam Moser On September 23, 2014 Liveclicker, Inc., a global innovator in delivering rich customer experiences across the web and email, announced that it has launched RealTime Emailon HubExchange, bringing marketers a new solution within the Salesforce ExactTarget Marketing Cloud to deliver content customized for … Continue reading Liveclicker’s Real Time Email Tool Now Available Within ExactTarget Marketing Cloud
Real-time marketing is a topic that packs rooms at marketing events and fills news feeds with a constant flow of chatter. Recently, I was in such a packed room at Inbound 2014 & FutureM in Boston to hear Ekaterina Walter share her own personal insights about the topic, and I was relieved to hear her … Continue reading Getting Real About Real-Time Marketing
How Omni Consumer Products used True Blood and Ghostbusters to create a thriving business selling real versions of fake stuff. By Jake Rossen Pete Hottelet remembers the day he walked into the headquarters of Valve–makers of the immensely popular Half-Life video game–while proudly wielding a crowbar. In his mind, it was a can’t-miss proposition: The … Continue reading The Art Of “Defictionalization”: Turning Fake Movie And TV Products Into A Real Business
Cooking by Zanthia When visitors come to your website, what exactly are you feeding them? Have you ever stopped to think about it? Is your copy like a greasy burger and fries that you didnt put much thought into picking up, or more like a lovingly prepared home cooked Sunday supper with all of the … Continue reading Feeding Your Audience The Real Thing: Nutritious Content
For marketers, video and mobile have been the two most spoken about things this year, but for those outside of the industry, it might easy to ask “what is the real value of video for my business?” Good question, and one that we will look into some statistics to see why people are beginning to … Continue reading What Is The Real Value Of Video For Business?
By using a combination of SEO, search engine optimization, and social media marketing, a marketer’s product/service can be promoted in many various, and thus gain the attention of numerous more potential clientele. But, the question is, how? One way to explain this technique of using both search engine optimization and social marketing is with an … Continue reading SEO and Marketing – A Real World Example
