Jason FidlerMarch 22, 2015 Earlier this month we took a look at how the number of images and lines of text in an email campaign can affect the email’s click-through rate. We found that, in general, “less is more.” Emails with about 20 lines of text and three or fewer images received the highest click-through … Continue reading How Long Should Your Email Be? New Data For Retail, Restaurants, Spas, And Real Estate
Laurie Sullivan @lauriesullivan, (March 22, 2015) Epson recently signed a deal with Mercedes’ AMG Petronas racing team to develop a tour for their museum showcasing Formula One cars. The virtual reality glasses running Android, Google’s operating system, could provide a visual tour to give the history of the car and who drove it as the … Continue reading When Augmented, Virtual Reality Becomes Real For Advertisers
Chloe NoskoMarch 11, 2015 So, maybe you already know that video marketing is worth your while, but if you’re a startup you want to explore your options. You want to know if the cost of a studio-created explainer video is worth the price tag. Huge spoiler alert… it is. Here’s why: Unbiased View: If you … Continue reading The Real Value of Video Production
Anna BennettFebruary 19, 2015 You can no longer ignore the formidable power of Pinterest. If you do, you are foolishly turning away sales. Many businesses think that Facebook is the obvious choice for their social media marketing because of its sheer growth in users. However since January 1st, organic visibility in the Facebook news feeds … Continue reading Pinterest Versus Facebook: Who’s The Real Winner for Ecommerce?
James PotterFebruary 15, 2015 Once you appreciate how LinkedIn really works there are more reasons to not connect to people that send you invitations than there are to accept them! LinkedIn is all about the good people that you know and by that I mean the ones that you can talk to (in real life, … Continue reading How To Kill A Connection On LinkedIn – Not In Real Life!
Denny McCorkleFebruary 9, 2015 LinkedIn provides its greatest value as a social media network when grounded in the real world. The concept of networking convergence and making physical networking connections using LinkedIn was shared in a previous post, LinkedIn to Real Life (Part 1: Making Connections). This blog post explains how-to better organize and manage … Continue reading LinkedIn to Real Life (Part 2: Managing Connections)
William ComcowichFebruary 9, 2015 Some experts believe social media engagement is over-rated. Photo credit: Daniel Iverson Is social media engagement over-rated? Some marketers judge social media success by the number of blog comments, Facebook page comments, “likes” and retweets. But businesses can’t pay the bills with engagement. Leads, clients and sales – not engagement — … Continue reading What’s The Real Value Of Social Media Engagement? And How Can It Be Measured?
Brian BasilicoFebruary 3, 2015 Do You Ever Sleep? I get this question all the time … “When do you sleep? You are everywhere!” I do get around a bit; between speeches, masterminds and networking, I attend upwards of 20 events per month. I am constantly posting on Facebook, LinkedIn, Twitter, Pinterest and Google+ about all … Continue reading Real Life with Virtual Assistants… Why You Need One (or More)?
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Jamie Teasdale December 21, 2014 It only growing more important to be different and engaging on social media, yet we have all received responses such as: Thank you for following. Thanks for the RT. Unfortunately, it is not uncommon to receive a robotic response from a company that you know is made up of … Continue reading Keeping It Real: Responding Like A Human
