Megan MarrsNovember 3, 2015 Marketing gurus across time, space, and dimension herald the unceasing value and absolute necessity of testing. Unless you plan on thriving by mere luck alone (we wouldn’t recommend that strategy), testing is a truly essential tactic for apps. You can test an endless number of variables to help your app reach … Continue reading A/B Testing for Apps: How to Run Bulletproof Experiments That Generate Real Insight
Len AprilOctober 25, 2015 The placebo effect as a talent development and communications strategy The placebo response is a well-researched and fascinating medical phenomenon in which a fake treatment can sometimes improve a patient’s physical condition through a sort of psychosomatic reaction. In other words, by introducing an inactive substance such as sugar, saline solution … Continue reading What Drives the Most Driven Workers? Real Purpose, Placebo or Both?
Columnist Jordan Kretchmer discusses how marketers can build a relationship with consumers that will inspire loyalty and set them apart from the competition. Jordan Kretchmer on October 16, 2015 How many times have you been at a party, stuck talking to that one person who won’t shut up? The narcissistic, self-centered bore who flips every … Continue reading Talk Human To Me: Why It’s Time For Brands To Get Real
Ellie PreyerSeptember 30, 2015 What’s true today is not necessarily going to be true tomorrow or six months from now when it comes to your buyers. It’s a fact; your prospects and their priorities change over time. So how do you anticipate your customers’ demands and be the first to address them? Mike Burton, co-founder … Continue reading How To Use Intent Data to Target Real Buyers
by Joe Mandese @mp_joemandese, (September 17, 2015), 9:29 AM At a time when major search engines are reducing the amount of data available to advertisers and agencies implementing paid and/or organic search marketing strategies, a unique source is stepping forward to fill the void. More significantly, that source — user-centric analytics firm Jumpshot — is … Continue reading User-Centric Analytics Sheds Light On Search: Uses Real People, Not Inferences
Arik HansonSeptember 6, 2015 I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It’s interesting work. I love it. It combines two loves of mine: employee … Continue reading What Are the *Real* Incentives for Employees to Advocate For Your Brand on Social Media Channels?
By Rick LaPoint August 14th, 2015 As the Internet matures, getting Traffic to your Small Business site becomes increasingly difficult. The biggest names have highly sophisticated sites and Internet Marketing budgets that can exceed the entire revenue of most small companies. Home is for the Heart The Internet is no longer the unique marketing tool … Continue reading Simple Ways To Get Real Traffic to Your Business
So your content is getting a lot of buzz — but is it leaving a lasting impression? Columnist Christoph C. Cemper shows how to look beyond the noise and find the metrics that really matter. Christoph C. Cemper on August 6, 2015 Digital marketing is powerful for getting instant feedback on marketing activities, and content … Continue reading Are You Measuring The Real Impact Of Your Content Marketing?
Sean Hargrave, August 3, 2015 Sometimes marketers can ask far too many questions and become far too involved in the nitty gritty when it comes to research. The latest GfK figures are a case in point. There’s nothing wrong with asking the UK public how they feel about the economy, but drawing too many conclusions from … Continue reading Time For Market Researchers To Live In The Real World?
Darnelle O’BrienJuly 27, 2015 By far, Twitter’s most basic function is still its best. Twitter gives you the ability to connect with almost anyone in the world, or at least the 280 million global users. However many Australian small businesses are yet to fully utilise it’s marketing potential. And it all comes down to seeking … Continue reading Make Real Connections on Twitter With Advanced Search
