So your content is getting a lot of buzz — but is it leaving a lasting impression? Columnist Christoph C. Cemper shows how to look beyond the noise and find the metrics that really matter. Christoph C. Cemper on August 6, 2015 Digital marketing is powerful for getting instant feedback on marketing activities, and content … Continue reading Are You Measuring The Real Impact Of Your Content Marketing?
Sean Hargrave, August 3, 2015 Sometimes marketers can ask far too many questions and become far too involved in the nitty gritty when it comes to research. The latest GfK figures are a case in point. There’s nothing wrong with asking the UK public how they feel about the economy, but drawing too many conclusions from … Continue reading Time For Market Researchers To Live In The Real World?
Darnelle O’BrienJuly 27, 2015 By far, Twitter’s most basic function is still its best. Twitter gives you the ability to connect with almost anyone in the world, or at least the 280 million global users. However many Australian small businesses are yet to fully utilise it’s marketing potential. And it all comes down to seeking … Continue reading Make Real Connections on Twitter With Advanced Search
Andrew GazdeckiJuly 22, 2015 Everyone has a situational persona, and most of us have many. Sometimes we’re oblivious to our own and acutely aware of other people’s, like the friend who becomes a foodie whenever you’re treating. But our many selves aren’t limited to “real” life anymore. Twitter helps you craft a new & improved … Continue reading How to Keep It Real in the Digital Age
Rick GoodmanJuly 13, 2015 In the workplace, we tend to define ourselves according to job titles and descriptions. Your title establishes what you do, what you’re in charge of, what your responsibilities are—and also what’s outside of your purview. Your job title defines what you need to do and what’s frankly not your concern; it … Continue reading Real Leaders Go Beyond Their Job Description
Susan GilbertJuly 9, 2015 Is Your Website Getting Real or Fake Referrals? You Can’t Improve What you Don’t Measure I’m a big believer in measuring and tracking in order to know what you are doing right – (keep doing it!) – and what isn’t working (put your time and energy elsewhere). If you aren’t watching … Continue reading Is The Website Traffic You See In Google Analytics REAL?
Andy HollandJune 16, 2015 WordPress is pretty hot stuff – the best CMS around – which is why we use it here at Elementary Digital. Because it’s so popular and touted as easy for anyone to understand, we often see people coming to us who have either had a go themselves or taken on a … Continue reading 5 Things to Ask Real WordPress Developers
Graham JonesJune 9, 2015 Business owners want to reduce costs and make their businesses more efficient. That is understandable because it leads to increased profits. So, it is easy to see why so many firms want to sell online. It can be automated and can cut out a whole layer of sales staff, further raising … Continue reading Can You Sell More Online With Real People?
Patrick GroomeJune 1, 2015 How could this cute fella be a problem? If there’s one element of community management you’re going to hear about, it’s trolls. There are countless articles about them, and how to deal with them. It’s clear that trolls are a key facet of community management in popular culture and that the … Continue reading Trolls Aren’t The Real Problem With Online Communities, So What Is?
Zak BeckerMay 12, 2015 Spam penalization is no myth. Organizations whose websites are perceived as untrustworthy by Google can experience a sudden drop in rankings. For brands of all sizes, this drastic drop can cause a serious and instantaneous drop in revenue. By expert estimates, Google’s search algorithm takes at least 200 factors into account … Continue reading SEO FAQ: What Is Your Brand’s Real Risk Of Spam Penalization?
