by Scott Barnett December 19, 2015 Follow @scottabarnettDecember 19, 2015 I’ve recently been talking to folks about the impact of negative reviews on popular review sites. There is a thread going around regarding the fate of Longs Jewelers in Boston, MA – they were hit with a systemic review attack that Facebook would not respond … Continue reading The Real Impact of Negative Reviews
by Ryan O’Reilly December 18, 2015December 18, 2015 The IT department is the engine that keeps a company running smoothly and manages the data that drives growth but it is still often seen as a cost centre. In fact, only one in three senior IT execs recently revealed to Forrester Research they are calculating the … Continue reading Prove IT! 10 Ways to Show the Real Value of IT to Your Organization
By Robert Brady December 15th, 2015 As a small business there are so many thing to manage with your online marketing: SEO, PPC, email marketing, PR, blogging, etc. Horror stories of businesses making mistakes seem to be all over the internet. But what about the SMBs out there doing it right? Today I’ll highlight … Continue reading Profit From These Real World Small Business PPC Examples
by David Campbell December 6, 2015December 6, 2015 I have to disagree to a mindset that growth hacking is just another buzzword. Growth hacking is a unique practice with its set of goals, and it often extends beyond digital marketing, per se, to include using branding and even customer service as marketing devices. In the … Continue reading Growth Hacking Tricks: Turn your Difficult Clients into Real Brand Advocates!
by Lori Soard December 2, 2015December 2, 2015 The majority of marketing advice you’ll find online focuses on online promotions. I’m guilty of putting my focus there as well as a blogger. I mean, blogging is an online endeavor, so it makes sense to promote on the Internet. However, while there is great value in … Continue reading Blog Promotions You Can and Should Do in the Real World
by Crystal Monkman November 30, 2015November 30, 2015 Recently we had an internal training session on blogging, and it was great. We shared tips and tricks, talked strategy, and broke down the writing process into easy steps. But, to wrap up the meeting we were each asked one question, “What’s the hardest part about blogging?” … Continue reading The 5 Real Reasons Blogging Is Hard
by KeriLynn Engel November 23, 2015November 23, 2015 People interact more with brands on Facebook than on other sites, according to Constant Contact As much as we like to complain about Facebook, most of us are still using it regularly. In fact, over 70% of all Internet-using adults in the United States use it, and … Continue reading Get Real Blog Traffic From Facebook – 5 Expert Strategies
How can you keep your marketing strategy in tune when the industry is shifting so quickly? Columnist Joshua Reynolds has some tips for how to adjust and change course ahead of time so that you’ll always be prepared. Joshua Reynolds on November 17, 2015 Ever feel like your marketing strategy starts off in perfect tune … Continue reading Auto-Tune for Marketing: Tips For Using Analytics To Plan, Execute And Adjust Your Marketing Strategy In Real Time
Columnist Sara Spivey believes marketers need to adopt new practices and guidelines to preserve shoppers’ trust in consumer-generated content. Sara Spivey on November 13, 2015 As an industry, we’re at a major crossroads. Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers … Continue reading Don’t Be Deceived: Fake Reviews Are A Real Marketing Problem
by Juliet Carnoy November 13, 2015 Follow @juels050November 13, 2015 With the proliferation of online channels in addition to those of traditional marketing, there’s a constant battle for the consumer’s attention. Rather than rely solely on a creative team to produce content, your brand should consider turning to your own customers. Putting in the time … Continue reading 4 Social Media Campaigns with Real ROI
