Interviews are intimidating no matter how many you’ve gone through or how confident you are, but they all have the same end goal. The goal of interviews with prospective agents, specifically, is to understand their qualifications, personality, and general way of doing things in relation to your firm. In order to accomplish this, you … Continue reading The Real Estate Recruiting Questions Checklist
Graham Jones — June 30, 2017 Follow @grahamjones — June 30, 2017 Online shopping is slowing down. The latest figures for May, show that even in the UK where online retail is way ahead of much of the rest of the world, the pace of change is slowing. Several years ago, there were predictions that … Continue reading People Prefer Real World Shopping Because of the Experience
Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search. Wesley Young on June 20, 2017 The race to steal market share from Google in local search has been futile. Google … Continue reading 7 changes by Facebook that make it a real local search player
Spencer X. Smith — May 26, 2017 Follow @spencerXsays— May 26, 2017 Now that it’s possible to buy ‘likes’ by investing in paid reach on social media, some brands have almost completely abandoned their organic social media efforts. They’re focusing on optimizing their ads and targeting the right demographics, and they’re obsessed with the ROI … Continue reading What’s the Real Cost of a ‘Like’ on Social Media?
Susan Tatum — May 22, 2017 — May 22, 2017 If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Would I find the pages fairly active with summaries and links to … Continue reading Why Most B2B Social Media Programs Fail to Generate Real Leads
Don Dalrymple — May 11, 2017 Follow @dondalrymple— May 11, 2017 Are you wasteful with your time? My clients and friends know that I beat that mantra, “Most things don’t matter.” One area that this particularly applies to is vanity metrics. These are the stats, conversions or data that simply do not matter or are … Continue reading Get Real and Ignore Vanity Metrics
Joe Wheeler — April 18, 2017 — April 18, 2017 I spend a lot of time with client organizations that have invested both time and resources into mapping their customers’ journey so I have seen the gamut of touchpoint maps, emotional curves and even on one occasion, the stunning graphical portrayal of the path taken … Continue reading Getting Real Business Value from Customer Journey Mapping
Allen Finn — April 2, 2017 — April 2, 2017 When we launched the Facebook Opportunity Calculator last summer, we knew two things: That Facebook advertising is growing in leaps and bounds (they more than DOUBLED their number of advertisers in the past 18 months). That organic reach on Facebook is dwindling. What we didn’t … Continue reading The Real Effect of Running a Facebook Ad Campaign in 5 Charts
Rachel Clapp Miller — March 29, 2017 Follow @ContentRachel— March 29, 2017 Are long sales cycles crushing your sales team? Is the cost of every sale going up while your team takes longer and longer to close deals? Are you failing to grow the number of prospects you’re working with? Dominating the sales cycle isn’t … Continue reading 5 Sales Strategy Examples That Produce Real Results
Contributor Liad Agmon explains why the problem of fake web traffic extends far beyond advertising. Liad Agmon on March 3, 2017 From the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now accounting for a majority of online traffic, they have … Continue reading How bots ruin on-site experiences for real humans
