Tag Archives: Real

What are the Real Costs of Starting an Ecommerce Venture?

Laura Cole — April 4, 2020 The growth of the global eCommerce market should come as no surprise, either to businesses or the growing number of online shoppers active across the globe. However, the sheer rate of growth is genuinely eye-catching, with global ecommerce sales expected to peak at $ 4.5 trillion by the end … Continue reading What are the Real Costs of Starting an Ecommerce Venture? →

Building top-funnel content to influence bottom-funnel pages (with real example)

Sales Funnel

Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals. Andrew Dennis on March 10, 2020 Wouldn’t it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince … Continue reading Building top-funnel content to influence bottom-funnel pages (with real example) →

5 Reasons to Be Real: Authenticity is the New Competitive Edge

Authenticity

Michael Bianco-Splann — January 23, 2020 Clients, customers, and employees all share one unique quality: being human. As human beings, we know when someone is being genuine as opposed to speaking “corporate talk,” mouthing the words that relegate us to being a number rather than an individual. We know the difference between rote, systematic adherence … Continue reading 5 Reasons to Be Real: Authenticity is the New Competitive Edge →

What’s the Real Cost of Not Outsourcing Your Email Marketing

Email Strategy

Mike Parry — October 30, 2019 Why is it more expensive to do something in house? Just recently our sales team have come across a number of potential small business accounts which have said; We manage email marketing ourselves… It’s become a part of my role and I fit it in when I can… We’re … Continue reading What’s the Real Cost of Not Outsourcing Your Email Marketing →

Data Integration: The Real Key to Success with Intent Insights

Data Management

Olivia Lipkin — October 17, 2019 In this era of hyper-personalization and ABM, having the right data can make or break your marketing efforts. That’s why we spend so much time talking about the value of third-party intent data — it’s your key to better account prioritizing, more effective content personalization, more efficient outreach, and … Continue reading Data Integration: The Real Key to Success with Intent Insights →

The Power of Real Teamwork

Teamwork Skills

Thomas Schissler — October 12, 2019 A few years ago, I was part of a team that was starting to work together under very difficult circumstances: We had to finish a showcase in the Industry 4.0 area within just six weeks. The task required a truly cross-functional team, not only to create software components, but … Continue reading The Power of Real Teamwork →

Keeping it Real: Authenticity, Honesty & Transparency in Social Media

Social Media Engagement

Kim Caro — September 22, 2019 — September 22, 2019 I attended Denver Digital Summit this summer, and as is often the case at such conferences, social media was a hot topic. A major point of discussion was how people are losing trust in these platforms due to fake news, fake social media accounts, bots … Continue reading Keeping it Real: Authenticity, Honesty & Transparency in Social Media →

The Development Team in Scrum – Just Developers or a Real Team?

Project Management

Peter Götz — September 13, 2019 Follow @petersgoetz — September 13, 2019 Software developers are mostly guys, happy to work by themselves at night in dark rooms. And they turn coffee, cola and pizza into code. Right? My experience so far To be honest, the longer I have worked in software development the more wrong … Continue reading The Development Team in Scrum – Just Developers or a Real Team? →

Do You Have a Real Growth Hypothesis?

Growth Strategy

Elliot Begoun — May 8, 2019 Follow @intertwinegroup — May 8, 2019 Canva.com Could you do me a favor? Open your investor deck and go to the slide that includes the size of the market and the percentage of it that you plan to capture. Now, move your finger to the top righthand corner of … Continue reading Do You Have a Real Growth Hypothesis? →

From Zero to $100,000 Real Quick: How to Get Funding for a Startup Business

Startup Success

Katherine Pendrill — April 29, 2019 — April 29, 2019 When it comes to launching a startup, there’s no magic formula or template that you can follow. While there are plenty of ‘how to’ articles out there and dozens of entrepreneurial gurus sharing their wisdom, everyone’s journey ends up looking a little bit different. This … Continue reading From Zero to $100,000 Real Quick: How to Get Funding for a Startup Business →