Contributor Ryan Phelan explains how painting a picture of your customer over time — using email engagement data — can yield significant results. Ryan Phelan on July 10, 2018 Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all … Continue reading Want real email results? Stop focusing on the open rate
AI In Influencer Marketing: Buzzword Or Real Deal? by Kamiu Lee , Columnist, June 22, 2018 Since the onset of artificial intelligence’s use for previously manual business functions, headlines have both heralded the technology and criticized its potential to take over myriad jobs. The influencer marketing industry has been the latest to discuss where smart … Continue reading AI In Influencer Marketing: Buzzword Or Real Deal?
Steve Masters — June 23, 2018 Follow @masterstips — June 23, 2018 Twenty years ago, I was a full-time online publisher, working for a traditional magazine. At that time, we were using phone connections to dial up to the internet; websites didn’t have embedded video players; the publishing talk was about push versus pull content … Continue reading When The Pace of Change Trips Up On Real Life
By Jennifer Warren June 19th, 2018 Feeling lost! Ain’t you? After all, you have marshalled your mind, money, and matter into creating those stupendous online ad campaigns, only to cold-shouldered by dismissive conversion rates. So, where did things actually go wrong? Why are your online ad campaigns not converting, though things seem incredibly fine on … Continue reading How AI-Powered Platforms Find Real, Relevant Traffic For Your Online Ads
Virginia Franco — May 7, 2018 Follow @VAFrancoResumes — May 7, 2018 FotografieLink / Pixabay While at the end of the day, most successful job hunts are the result of humans connecting with humans, most resume specialists and career coaching professionals recognize a huge component of job hunting (especially the initial stages) occurs online. Although … Continue reading Mastering the Paradox: 3 Steps to Leveraging Technology to Put Your Best Foot Forward and Impress Real People During Your Job Hunt
Product discovery and browsing cited by consumers as the main barriers to buying on smartphones. Greg Sterling on March 22, 2018 Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts … Continue reading Report: Product discovery, not payments, the real m-commerce bottleneck
Elizabeth Williams — March 6, 2018 Follow @bizmkter — March 6, 2018 johnhain / Pixabay Sometimes a little intra-department rivalry is a good thing. For example, I used to have a running bet with my colleague about who could be the first to make a sales director roll their eyes. At our monthly sales and … Continue reading Time to Replace Thought Leadership with Something Real
Mark Irvine — January 23, 2018 — January 23, 2018 In the world of PPC, 2018 is going to get bonkers. Between Facebook making drastic changes to the News Feed and the “New AdWords Experience” set to become the only way to skin the cat, the rise of new ad platformsand the continuation of some … Continue reading 8 Real, Data-Backed Predictions for PPC in 2018
Brent Pohlman — January 20, 2018 Follow @brentpohlman — January 20, 2018 In 2018, I really believe we will see a backlash on news feeds, senseless discussions and more people leaving sites like Facebook and Twitter. My response – “It’s about time.” I feel like people are finally speaking up or saying no to senseless … Continue reading Social Media – Be Real and See Real Results
Overthinking metrics? Julie Joyce explains why real human users are the key to modern-day link awesomeness. Julie Joyce on November 8, 2017 Let me begin by stating that I do not put an enormous emphasis on SEO when I’m training a link builder. Generally speaking, my team of link builders knows the basics of … Continue reading Why real human users are the key to the best links for you
