By Steven Melendez October 03, 2023 LinkedIn Learning users will soon have access to an AI coach, sharing advice backed by lessons from the platform’s thousands of human expert instructors. The business education platform has traditionally focused on video instruction, with experts offering lessons on everything from cultivating business relationships to understanding JavaScript. Its … Continue reading LinkedIn’s AI is ready to give you expert-backed business advice
AI-based applications are making their way into enterprise organizations. Here’s how to ensure you’re in a position to use them properly. Anita Brearton on September 1, 2023 It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and … Continue reading Marketing leaders, are you actually ready for AI?
Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is. Pamela Parker on August 18, 2023 Most B2B businesses have some kind of account-based marketing (ABM) strategy. At the very least, they know who their most valuable accounts are and they … Continue reading How to decide if you’re ready for an ABM solution
GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics — now it’s time to have your say. Nicola Agius on June 28, 2023 Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to … Continue reading Are you ready for Google Analytics 4? Have your say in our poll
Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready? by Ashwini Karandikar , Mark Wagman , April 28, 2023 That time of year is quickly approaching – yes, upfront season is upon us. Before we know it, we’ll all find ourselves making the annual pilgrimage to New York, where we’ll hear from players big and … Continue reading Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready?
Is your organization ready for automation? We have your checklist for success. Fluency on February 21, 2023 The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such … Continue reading Digital advertising automation is here: Are you ready? by Fluency
Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend by Laurie Sullivan @lauriesullivan, November 4, 2022 Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores. Emily Essner, Saks CMO, said 76% of the … Continue reading Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
5 Signs That Indicate Your Startup Is Ready To Scale Up Deanna Ritchie / 24 Sep 2022 Concerns surrounding the current changing economic cycle amid rampant running inflation, a tightening monetary policy, and an even tighter labor market has seen small business sentiment reach a new low against the backdrop of tumultuous conditions. Across the … Continue reading 5 Signs That Indicate Your Startup Is Ready To Scale Up
Consumers Ready To Spend — Well, Maybe by Laurie Sullivan @lauriesullivan, September 15, 2022 In difficult economic times, marketers may expect to see consumers do less shopping. Some consumers are pulling back and many are changing habits, but some are not. Recent studies from Morning Consult and Coveo found that a lot depends on the … Continue reading Consumers Ready To Spend — Well, Maybe
By Adele Peters August 30, 2022 On August 18, when temperatures in part of Chongqing, China, climbed to a record 113 degrees Fahrenheit, it had been over 100 degrees for 11 days. But it had been brutally hot for even longer; China’s unprecedented heat started in June. The intensity, scope, and duration of the heat … Continue reading China’s unprecedented heat wave is another sign we aren’t ready for the reality of climate change
