The California Privacy Rights and Enforcement Act won’t take effect for two more years, but don’t wait to prepare. Greg Sterling on November 12, 2020 Last week California voters passed Proposition 24, the California Privacy Rights and Enforcement Act (CPRA). It builds upon the California Consumer Privacy Act (CCPA), which only went into effect this … Continue reading Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
Lovepreet Dhaliwal October 20, 2020 The pandemic COVID-19 is the biggest challenge of our lifetime, but there is also a positive side to this pandemic. It has accelerated the digital transformation across every industry. Organizations have started investing heavily in remote working and ensuring that employees can work from their home productively. In a truly … Continue reading Ready to Initiate the Digital Transformation in Your Organization?
Sahail Ashraf October 16, 2020 Facebook wants companies to have a good Christmas. And It wants to help, by supplying them with a toolkit that will guide their marketing practices in the run up to the holidays. Does it help? Traditionally, Christmas Is the time of year when marketing and advertising goes into overdrive. Billions … Continue reading Not Christmas Yet, but Facebook Wants Marketers Ready
Brian Wallace September 21, 2020 We have learned a lot from the pandemic, and in the business world we have learned that we were woefully unprepared for even the tiniest shift or disruption to business as usual. In business, being able to weather changes is the difference between staying in business or going out of … Continue reading Are We Ready For a Cyber Pandemic? [Infographic]
Consumer inboxes will likely see a tidal wave of email during the holiday season so let’s dive into a few ways to get noticed. Ryan Phelan on September 17, 2020 at 8:02 am So many unprecedented things have happened in 2020 that I’m afraid to start listing them in case that unlocks a portal to … Continue reading Predictions for holiday 2020 V400.0? Be ready for anything
Is Your Business Ready for Artificial Intelligence? Rajeev Dutt / 28 Aug 2020 If you haven’t implemented an artificial intelligence (AI) solution into your business yet, you may feel like you’re missing the boat. And in many ways, I’d agree with you. But is your business ready for artificial intelligence? Some studies show that nearly … Continue reading Is Your Business Ready for Artificial Intelligence?
Unprepared for CCPA? Here is what you need to know and do — now. Greg Sterling on July 1, 2020 The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here. The basics. As a refresher, CCPA explicitly applies to companies … Continue reading CCPA enforcement starts now and most companies are ready
For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today. Jacob Baadsgaard on June 26, 2020 When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, … Continue reading Is your business ready to start using LinkedIn Ads?
Isaac Kunkel June 18, 2020 When people hear the term “blockchain,” they typically think of cryptocurrency. However, crypto is simply one potential application for blockchain — and this represents one of the many misconceptions about this technology. Part of the reason blockchain is so misunderstood is because the explanations tend to be understandably heavy on … Continue reading Blockchain is Ready to Transform Your Startup Now
Mukesh Gupta — May 6, 2020 Premise: We are already seeing a lot of signals in the economy of the upcoming tectonic shifts and the ripples that they will cause. We have a record number of publicly listed companies in the US deciding not to give out dividends so that they can conserve cash. We’ve … Continue reading How to Come Out Stronger and Ready to Thrive Post Crisis