Being included in an AI answer isn’t the same as being chosen. Here’s what determines the difference. By Angelina Eng Published on August 19, 2026 For a trip to Tennessee, I wanted a modern, fresh, clean-looking hotel near Knoxville’s airport. It had to have a customer rating of 8.5 or higher and cost … Continue reading Getting your brand ready for AI agent discovery
AAMP 2.3 adds the governance, integrations, and privacy controls organizations need to move AI agents into production. By Constantine von Hoffman Published on July 30, 2026 AI agents have spent the past year proving they can help plan, buy, and optimize advertising. The next challenge is getting them to work reliably inside the … Continue reading IAB Tech Lab gets AI agents ready for real advertising
Trying to navigating the shifts in the CDP market can feel dizzying. Here’s what we learned from last week’s agentic CDP news. By Mike Pastore Published on June 22, 2026 After a wave of consolidation over the past six years, more than a few martech minds wondered if the CDP was a better … Continue reading Ready or not, welcome to the era of the agentic CDP
Consumers Ready To Accept Ads For Free AI Services by Laurie Sullivan , Staff Writer, June 15, 2026 As AI platforms move from search and discovery into more agentic shopping environments, consumers are ready to make trade-offs, such as the acceptance of advertising in exchange for free AI services. Research from PSE Consulting released Monday reveals consumers have accepted … Continue reading Consumers Ready To Accept Ads For Free AI Services
New research shows buyers are ready for AI-powered experiences, while many organizations still struggle to deliver them. By Constantine von Hoffman Published on June 12, 2026 Marketers have spent years asking whether consumers are ready to buy from AI. New research from Invoca suggests that question has largely been answered. The bigger issue … Continue reading Consumers are ready for AI, but many brands are not
Combine intent, engagement, firmographic, and buying committee signals to identify readiness and trigger more effective engagement. By Caroline Hodson Published on June 11, 2026 When your sales team says the leads coming from marketing aren’t good enough, are they wrong? In most cases, the problem isn’t lead volume. It’s signal quality. Marketing routes … Continue reading Signal orchestration reveals which accounts are ready to buy
Is Yahoo Ready For Another IPO? by Laurie Sullivan , Staff Writer, February 23, 2026 Yahoo, owned by investment firm Apollo Global Management, could see an initial public offering (IPO) or sale to another company soon. It’s not clear whether going public or selling the business will prevail, but one thing is for certain — … Continue reading Is Yahoo Ready For Another IPO?
February 05, 2026 Mel Robbins: Being stuck doesn’t mean you’re broken. It means you’re ready to change
AI is breaking the old playbook for brand discovery, and most B2B CMOs admit they’re not ready for what comes next. Constantine von Hoffman on December 17, 2025 Two-thirds of CMOs say they lack the skills, budget or resources to compete against faster-moving, AI-enabled challengers, according to new research from the agency 3Thinkrs. That’s … Continue reading 62% of B2B CMOs not ready to compete against AI-enabled companies: report
Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect. Benu Aggarwal on October 9, 2025 The customer journey from discovery to conversion is now a quirky and eccentric one, shaped by personal idiosyncrasies like channel preferences, mood and the ever-changing level of interest. AI agents now make it possible … Continue reading Your website isn’t ready for AI agents — here’s what needs to change
