Tag Archives: Ready

IAB report reveals digital ad growth and marketers ready for economic turmoil

Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for turbulent times. Constantine von Hoffman on April 17, 2025 The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned … Continue reading IAB report reveals digital ad growth and marketers ready for economic turmoil →

The GTM revolution is here. Are you ready?

General

The GTM revolution is not a televised event to be watched passively but an active transformation demanding a fundamental reset in strategies. Constantine von Hoffman on April 1, 2025 The go-to-market (GTM) landscape is undergoing a fundamental transformation. It is moving away from outdated strategies and embracing new imperatives driven by artificial intelligence (AI) … Continue reading The GTM revolution is here. Are you ready? →

How to get your email marketing ready for iOS 18

Email Marketing

Apple’s new operating system brings big changes to how people get and interact with their email. Constantine von Hoffman on December 17, 2024 Apple is expected to release iOS 18 publicly this year, and it includes significant changes to Apple Mail. That means big changes to email marketing strategies. Here’s a look at the … Continue reading How to get your email marketing ready for iOS 18 →

AI offers financial firms a hand but isn’t ready for more complex tasks

AI Development

June 28, 2024 AI offers financial firms a hand but isn’t ready for more complex tasks The spread of AI-based systems offers big opportunities for financial services firms, executives say, but asset managers also face higher stakes than other consumer-facing businesses because they manage sensitive information. BY Reuters The spread of artificial intelligence-based systems offers big … Continue reading AI offers financial firms a hand but isn’t ready for more complex tasks →

After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers

Mergers and Acquisitions

June 26, 2024 After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers There are fewer institutional and European oil buyers interested and a lack of ready cash to finance these deals. BY Reuters U.S. oil and gas companies could face an uphill struggle to sell about $27 billion of assets … Continue reading After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers →

Why the U.S. needs ready access to cyber innovation

Cybersecurity

May 01, 2024 Why the U.S. needs ready access to cyber innovation Cyberthreats are increasing and the U.S. needs to empower more private companies to provide solutions. BY David Phelps For decades, the United States has been widely recognized as the most sophisticated nation in terms of cybersecurity, holding titles such as top cyber power and … Continue reading Why the U.S. needs ready access to cyber innovation →

From ‘shrimp leather’ to synthetic dye, are biomaterials finally ready to scale up?

Business Development

April 26, 2024 From ‘shrimp leather’ to synthetic dye, are biomaterials finally ready to scale up? Seymourpowell’s Caroline Jacob on the power of biotech and how it can transform materials. BY Caroline Jacob Biofabrication has been selling the promise of a harmless, resilient, and versatile alternative to traditional materials for nearly a decade, and yet the … Continue reading From ‘shrimp leather’ to synthetic dye, are biomaterials finally ready to scale up? →

Stanford, Meta Find Chatbots Are Ready For People – But Are People Ready For GAI?

Facebook Chatbots

Stanford, Meta Find Chatbots Are Ready For People – But Are We Ready For GAI? by Laurie Sullivan , Staff Writer @lauriesullivan, April 4, 2024 A study by the Deliberative Democracy Lab (DDL) at Stanford University and Meta suggests that the more people talk about generative artificial intelligence (GAI) and chatbots, the more receptive they are, … Continue reading Stanford, Meta Find Chatbots Are Ready For People – But Are People Ready For GAI? →

LinkedIn’s AI is ready to give you expert-backed business advice

LinkedIn AI

By Steven Melendez October 03, 2023 LinkedIn Learning users will soon have access to an AI coach, sharing advice backed by lessons from the platform’s thousands of human expert instructors. The business education platform has traditionally focused on video instruction, with experts offering lessons on everything from cultivating business relationships to understanding JavaScript. Its … Continue reading LinkedIn’s AI is ready to give you expert-backed business advice →

Marketing leaders, are you actually ready for AI?

Marketing Leaders

AI-based applications are making their way into enterprise organizations. Here’s how to ensure you’re in a position to use them properly. Anita Brearton on September 1, 2023 It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and … Continue reading Marketing leaders, are you actually ready for AI? →