Tag Archives: Ready

5 Things to Finalize and Be Ready For Holiday Sales 2021

Jake Rheude November 3, 2021 Holiday shopping is getting an early start, but there’s still time to finish prepping your website, campaigns, and overall operations to fill those orders. To help you avoid finding coal in your company stockings, here are five strategies and elements you can address now and prepare yourself for a successful … Continue reading 5 Things to Finalize and Be Ready For Holiday Sales 2021

Black Friday’s Coming – Is Your Sender Reputation Ready?

April Paige October 25, 2021 It’s October, and retailers are already sending emails that advise customers to shop early. But out-of-stocks and supply chain woes might not be the biggest worries during the busiest email season of the year. Your sender reputation can determine whether your email goes to the inbox or the spam folder … Continue reading Black Friday’s Coming – Is Your Sender Reputation Ready?

Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert

Stephanie Shreve August 20, 2021 It’s no secret that third-party cookies are on their way out. Consumers have demanded more control over the data they share, and government regulations and browsers followed suit. According to StatCounter, we can expect an 82% decline in addressable media with the loss of third-party cookies. This equates to a … Continue reading Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert

Hybrid Work and Team Dynamics: Are Ya Ready?

Amy Drader June 11, 2021 Vector created by katemangostar – www.freepik.com Despite predictions of remote work being permanent and even recommendations to remain remote, employees still want the best of both worlds. This survey found that 75% of working adults (respondents) wanted to continue to work remotely 1-5 days/week. Now, we are emerging from dining … Continue reading Hybrid Work and Team Dynamics: Are Ya Ready?

Top Social Media Changes in 2021: Are You Ready?

Mitch Poirier May 4, 2021 If you’ve noticed a slowdown in your engagement or you simply want to know what’s on trend for your social pages, I’m sharing the top social media changes for 2021. Digital marketing and social communication go hand-in-hand, so your new strategy should incorporate these new trends, leading to more effective, … Continue reading Top Social Media Changes in 2021: Are You Ready?

How to Get Your Rising Employees Ready for Leadership Roles

Liz Kislik March 10, 2021   A faithful reader asked me how to prepare employees for succession. This is a major issue in all kinds of organizations, but it’s particularly relevant for those with declared intentions to promote from within. Promoting from within gives you the advantage of drawing from people who know the current … Continue reading How to Get Your Rising Employees Ready for Leadership Roles

Get with Google Local Services Ads: Are You Ready to Enhance Your Digital Marketing Strategy?

David Hunter March 8, 2021 When searchers turn to Google to find professional service providers (plumbers, lawyers, locksmiths, etc.), they don’t have time to browse. These users need services now. If you’re a local business providing these or other services, it’s time to recognize this and get with the program by giving customers a nearly-effortless … Continue reading Get with Google Local Services Ads: Are You Ready to Enhance Your Digital Marketing Strategy?

Is your marketing ops team ready to implement a new CDP?

Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it. Chris Wood on January 14, 2021 As customer data platforms evolve, there are indications that more marketing organizations are adopting them. They can see that the CDP field is maturing, with major launches like those from SAP and … Continue reading Is your marketing ops team ready to implement a new CDP?