AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control? by Laurie Sullivan , Staff Writer @lauriesullivan, May 28, 2025 OpenAI’s latest ChatGPT model disobeyed human instructions to shut down during a test by researchers. I wonder… what if AI refused to alter ad campaigns based on data the models believed could produce better results? Advertisers … Continue reading OpenAI: Are Advertisers Ready To Give Up Control As Models Defy Shutdowns?
AI alone won’t transform your company — your people will. Learn how to lead mindset shifts and build trust to drive real AI transformation. Talisha Padgett on May 15, 2025 Many companies are trying to implement AI transformation — but most stall because the focus is on technology, not of people. Successful transformation requires … Continue reading If your teams aren’t ready for AI, then your tools won’t matter
Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for turbulent times. Constantine von Hoffman on April 17, 2025 The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned … Continue reading IAB report reveals digital ad growth and marketers ready for economic turmoil
The GTM revolution is not a televised event to be watched passively but an active transformation demanding a fundamental reset in strategies. Constantine von Hoffman on April 1, 2025 The go-to-market (GTM) landscape is undergoing a fundamental transformation. It is moving away from outdated strategies and embracing new imperatives driven by artificial intelligence (AI) … Continue reading The GTM revolution is here. Are you ready?
Apple’s new operating system brings big changes to how people get and interact with their email. Constantine von Hoffman on December 17, 2024 Apple is expected to release iOS 18 publicly this year, and it includes significant changes to Apple Mail. That means big changes to email marketing strategies. Here’s a look at the … Continue reading How to get your email marketing ready for iOS 18
June 28, 2024 AI offers financial firms a hand but isn’t ready for more complex tasks The spread of AI-based systems offers big opportunities for financial services firms, executives say, but asset managers also face higher stakes than other consumer-facing businesses because they manage sensitive information. BY Reuters The spread of artificial intelligence-based systems offers big … Continue reading AI offers financial firms a hand but isn’t ready for more complex tasks
June 26, 2024 After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers There are fewer institutional and European oil buyers interested and a lack of ready cash to finance these deals. BY Reuters U.S. oil and gas companies could face an uphill struggle to sell about $27 billion of assets … Continue reading After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers
May 01, 2024 Why the U.S. needs ready access to cyber innovation Cyberthreats are increasing and the U.S. needs to empower more private companies to provide solutions. BY David Phelps For decades, the United States has been widely recognized as the most sophisticated nation in terms of cybersecurity, holding titles such as top cyber power and … Continue reading Why the U.S. needs ready access to cyber innovation
April 26, 2024 From ‘shrimp leather’ to synthetic dye, are biomaterials finally ready to scale up? Seymourpowell’s Caroline Jacob on the power of biotech and how it can transform materials. BY Caroline Jacob Biofabrication has been selling the promise of a harmless, resilient, and versatile alternative to traditional materials for nearly a decade, and yet the … Continue reading From ‘shrimp leather’ to synthetic dye, are biomaterials finally ready to scale up?
Stanford, Meta Find Chatbots Are Ready For People – But Are We Ready For GAI? by Laurie Sullivan , Staff Writer @lauriesullivan, April 4, 2024 A study by the Deliberative Democracy Lab (DDL) at Stanford University and Meta suggests that the more people talk about generative artificial intelligence (GAI) and chatbots, the more receptive they are, … Continue reading Stanford, Meta Find Chatbots Are Ready For People – But Are People Ready For GAI?
