Tag Archives: Readers

5 Quick Tips to Write a Powerful Conclusion (That Stays in Readers’ Minds)

Sandeep Rathore — July 21, 2019 Follow @sandeep15r — July 21, 2019 A catchy headline can bring readers to your writing; an engaging introduction can encourage them to read further, but it is often a conclusion that stays in their minds. If you don’t write a powerful conclusion, you will weaken the whole piece of … Continue reading 5 Quick Tips to Write a Powerful Conclusion (That Stays in Readers’ Minds)

3 Reasons Why You Should Write CTAs from the Reader’s Point of View

VerticalResponse — June 21, 2018 Follow @VR4SmallBiz — June 21, 2018 A strong call to action (CTA) isn’t just one of the most important elements of your email campaigns — it’s critical to the success of your overall online marketing plan. Whether you want your subscribers to make a purchase, visit your website or RSVP … Continue reading 3 Reasons Why You Should Write CTAs from the Reader’s Point of View

How to Hook Your Blog Readers With Better Formatting

Andrew Warner — August 24, 2017 Follow @CopyWarner — August 24, 2017 When it comes to increasing engagement on a website, you’ve probably heard of the usual suspects: Create website content that stands out Include relevant visuals that complement the content Respond to all comments Are those important? You bet. Do they work? Definitely. But … Continue reading How to Hook Your Blog Readers With Better Formatting

5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested

Heather R. Morgan — August 18, 2017 Follow @HeatherReyhan — August 18, 2017 bluebudgie / Pixabay Ask any copywriter to name their biggest challenge today, and ten to one will tell you it’s writing for the ever-shrinking attention span. Whether we really do have shorter attention spans than goldfish, as the news tells us, or … Continue reading 5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested

Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages

How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty. Scott Heimes on July 13, 2017   For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” … Continue reading Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages

7 Great Ideas to Create an Engaging Blog That Attracts Thousands of Readers

Sawaram Suthar — March 30, 2017 Follow @sawarams— March 30, 2017 Chef Gusteau Ratatouille said— “Anyone can cook, but only the fearless can be great!” These words can be rewritten perfectly as— “Anyone can write a blog, but only the fearless bloggers can be great!” Other great words, by Albert Einstein— “Try not to become … Continue reading 7 Great Ideas to Create an Engaging Blog That Attracts Thousands of Readers