Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them by Laurie Sullivan @lauriesullivan, October 31, 2022 Data released from Skai, an omnichannel performance marketing company, shows marketers spent slightly more to advertise in Q3 compared with the prior quarter as they struggled to find customers. Retail media rose 45%, while … Continue reading Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study by Colin Kirkland , August 26, 2022 According to the CDC, one in four American adults live with a physical or mental disability. Yet software review company Capterra’s new Accessible Marketing Survey shows that accessibility barriers often exclude these folks from digital marketing … Continue reading Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study
The new capabilities provide 100% incremental reach on CTV for linear TV campaigns. Chris Wood on August 23, 2022 Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. The Simpli.fi platform includes workflow software and … Continue reading Simpli.fi introduces CTV reach for linear TV advertisers
Instacart Explores Advertising, Partners With Designer To Reach GenZ, Millennials by Laurie Sullivan @lauriesullivan, July 28, 2022 Instacart on Thursday announced a partnership with designer Anwar Carrots, founder of the streetwear fashion and accessories brand Carrots, by Anwar Carrots on a limited-edition capsule collection inspired by Instacart and Anwar’s shared love for the carrot. The company … Continue reading Instacart Explores Advertising, Partners With Designer To Reach GenZ, Millennials
Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding by Dave Morgan , Featured Contributor, June 30, 2022 Connected TV advertising will not be written by real-time bidding machines. Nope, as much as folks try to retrofit programmatic platforms built for the world of digital banners, social and search to handle the … Continue reading Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding
5 Ways To Better Reach Your Audience Brad Anderson / 30 Jun 2022 Attempting to reach your audience is difficult, as the internet is full of information, and consumers are flooded with the constant noise of advertising, social media, and email. It can be intimidating for a company to get its message heard over the … Continue reading 5 Ways To Better Reach Your Audience
Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters. Chris Wood on June 6, 2022 With midterm elections coming up, political campaigns are pulling out all the stops to reach voters in the shifting digital landscape. Strategists are having to navigate a new set of privacy data restrictions, … Continue reading How political campaigns are using contextual insights to reach more voters
U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer by Laurie Sullivan , Staff Writer @lauriesullivan, June 1, 2022 Insider Intelligence from eMarketer estimates that by 2026, the U.S. ecommerce search ad spending will reach $55.72 billion — up from $27.10 billion this year. Display will reach $17.31 billion, up from $8.86 billion … Continue reading U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer
Alejandro Arrieche Last updated: 13 April 2022 The Luna Foundation Guard (LFG) has added nearly $ 100 million more to its reserves today after purchasing 2,508 Bitcoin (BTC) as part of its effort to reach its $ 10 billion milestone. The founder of the project, Do Kwon, tweeted the news a few hours ago and … Continue reading TerraUST Keeps Adding Bitcoin to Reserves to Reach $10 Billion Goal
GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032 by Joe Mandese @mp_joemandese, April 6, 2022 Artificial intelligence (AI)-enabled media will account for $370 billion in ad spending this year — and will represent the majority of all ad buys, according to a new proprietary forecast released by GroupM this morning. The forecast … Continue reading GroupM Benchmarks ‘AI-Enabled’ Ad Spending At $370B This Year, Projects It Will Reach $1.3T By 2032
