Dan Fries — June 10, 2020 With stay-at-home orders still in place for much of the world the past few months, it’s no surprise that people are opening emails at a faster-than-usual pace. The task for marketers is to study the metrics yielded during this time of plenty and figure out how to translate our … Continue reading Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19?
Brett Friedman — March 31, 2020 “Groping in the dark in this field has probably cost enough money to pay the national debt. That is what has filled the advertising graveyards. That is what has discouraged thousands who could profit in this field. And the dawn of knowledge is what is bringing a new day … Continue reading 7 Tiny Tests that Unreasonably Upgrade Conversion Rates
Brian Johnson — March 6, 2020 Do you know where customers are falling off on their way to making a purchase? Personalization and location-based messaging are quickly becoming must-have components of a strong retail marketing strategy. How can retailers leverage digital strategies to drive more in-store and website visits and increase conversion rates? The secret … Continue reading 3 Questions to Ask to Increase Conversion Rates
Behind The Impact Of Google Search Features On Organic Click-Through Rates by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2020 Perficient Digital released an update to its data on how Google’s search features impact click-through behavior in the search results. “All the search features Google adds to search results has a significant impact on search … Continue reading Behind The Impact Of Google Search Features On Organic Click-Through Rates
Ronita Mohan — January 29, 2020 The digital world is constantly changing and directly impacting email marketing trends. In 2020, we are about to see a number of changes to the way buyers perceive the marketing emails they receive. But while there are some discernible deviations from the marketing trends of the past, one thing … Continue reading Email Marketing Trends in 2020 to Boost Conversion Rates
Stephanie Lee — December 28, 2019 You may have heard that email prospecting is a waste of time these days because buyers have plenty of information at their disposal and are more comfortable researching products for themselves. Yet statistics show that a whole lot of cold emails are still getting warm receptions. A recent survey … Continue reading 14 Prospecting Email Tips for Improving Response Rates
Nick Veneris — November 29, 2019 Have you considered affiliate? marketing?? By fusing a few tried-and-true sales strategies with modern marketing game-changers, affiliate marketing helps companies grow conversion rates exponentially. Today, we’re diving into the specifics of how you can use this strategy to boost your conversion rates in a smart, cost-effective manner. If you’re … Continue reading How Affiliate Marketing Can Help Increase Conversion Rates
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon. Andrew Waber on October 11, 2019 It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable … Continue reading How advertising rates vary by category on Amazon
D2C Brands Have Higher Click-Through, Conversion Rates On Mobile by Laurie Sullivan @lauriesullivan, August 29, 2019 A study has found that direct-to-consumer (D2C) brand advertisers have higher click-through and conversion rates on mobile inventory than on desktop inventory. The LiveIntent study analyzes dozens of D2C brands running marketing campaigns with LiveIntent, which reaches 250 million … Continue reading D2C Brands Have Higher Click-Through, Conversion Rates On Mobile
Mia Jacobs — August 26, 2019 — August 26, 2019 Metrics are a means to an end. They are not a goal in and of themselves. Their importance lies in their ability to reveal the customer experience of the product or service so you can add value to that experience and maximize the growth of … Continue reading How to Measure User Adoption and Increase Your Rates
